{"id":87565,"date":"2023-05-16T06:53:30","date_gmt":"2023-05-16T06:53:30","guid":{"rendered":"https:\/\/bigseo.com\/fujimae\/"},"modified":"2025-09-04T11:16:54","modified_gmt":"2025-09-04T11:16:54","slug":"fujimae","status":"publish","type":"page","link":"https:\/\/bigseo.com\/en\/fujimae\/","title":{"rendered":"Caso de \u00e9xito – FUJIMAE"},"content":{"rendered":"
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FUJIMAE<\/strong><\/h1>\n\n\n\n

Achieve ROAS x1100 with Paid Traffic in just 11 months<\/p>\n\n\n\n

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With a paid strategy focused on Google Ads and Meta Ads, FUJIMAE achieved an average ROI of 11 euros for every euro invested.<\/p>\n\n\n\n

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\n\nBook a Consultancy<\/a>\n\n\n\nSee the solution<\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n
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x1100 ROAS<\/strong><\/p>\n\n\n\n

of Organic Traffic in a year<\/p>\n\n<\/div><\/div><\/div>\n\n

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+1.020<\/strong><\/p>\n\n\n\n

purchases via payment campaigns<\/p>\n\n<\/div><\/div><\/div>\n\n

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1,46<\/strong>%<\/p>\n\n\n\n

% Conv. of Payment
(vs. 1.29% Organic Conv.)<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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THE COMPANY<\/strong><\/p>\n\n\n\n

FUJIMAE is an online shop specialising in Martial Arts.<\/h2>\n\n<\/div><\/div><\/div>\n\n
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With equipment for more than 25 disciplines and products for everyone from enthusiastic amateurs to professionals, FUJIMAE has its own brand with high quality products and finishes.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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THE CHALLENGE<\/strong><\/strong><\/p>\n\n\n\n

Achieve a high return on advertising investment in less than a year on a new account, with no historical data.<\/h2>\n\n<\/div><\/div><\/div>\n\n
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As we did not have historical data, we started the project estimating many variables: CTR, CPC, % Conversion, Average Ticket, etc. From the outset, we knew there would be a significant learning curve, but we had the formula to reach our goal in less than a year.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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THE SOLUTION<\/strong><\/strong><\/strong><\/p>\n\n\n\n

A multi-channel advertising strategy on Google and Meta Ads based on A\/B testing.<\/strong><\/h2>\n\n<\/div><\/div><\/div>\n\n
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To achieve this, we implemented a campaign strategy focused on A\/B testing and with a clear focus on results. This model allowed us to multiply ROAS by 84% from the first to the fourth month of campaigns and to reach an average ROAS x110 in only 11 months of campaigns.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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STEP ONE<\/strong><\/p>\n\n\n\n

Campaign advertising strategy<\/h2>\n\n\n\n

The first thing we did was to build an advertising strategy. Following our own methodology, we carried out a Keyword Research, analysed the sector in depth (competition, demand, seasonality) and created a simple and effective account structure.<\/p>\n<\/div>\n\n\n\n

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SECOND STEP<\/strong><\/p>\n\n\n\n

Generating and collecting demand<\/h2>\n\n\n\n

Demand generation in Meta Ads and its subsequent collection in Google Ads have been key steps in maximising the effectiveness of advertising campaigns, optimising results and gaining a holistic view of performance.<\/p>\n\n\n\n

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STEP THREE<\/strong><\/p>\n\n\n\n

Audience, creative and copy tests<\/h2>\n\n\n\n

Constant A\/B testing between audiences, creatives, formats and copy was the basis for the success of the campaigns. Without a doubt, updating the creatives every 1.5 months was a key element to maintain an optimal frequency and to keep the interest of the audience.<\/p>\n<\/div>\n\n\n\n

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STEP FOUR<\/strong><\/p>\n\n\n\n

Analysis and optimisation<\/h2>\n\n\n\n

The new advertising paradigm is constantly changing, and so are the advertising strategies that work. Our optimisation methodology is based on 3 layers: creative or keywords, audiences and bids or budgets.<\/p>\n<\/div>\n\n\n\n

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THE RESULTS<\/strong><\/p>\n\n\n\n

Average ROAS x1100 in just 11 months<\/h2>\n\n\n\n

High competition means that the winner is the one who is able to adapt quickly and stand out from the rest. After 3 months of learning, the project started to scale in sales volume and ROAS, obtaining very positive results.<\/p>\n\n\n\n

After positioning the payment channel as a new source of income for FUJIMAE, and maintaining an average ROAS x110 since the activation of campaigns, we are ready to face the next challenge: to increase the monthly investment to scale the results.<\/p>\n\n\n\n

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More Success Stories<\/h2>\n\n<\/div><\/div><\/div>\n\n
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Increased visibility by 30 times with a local SEO strategy<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n
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<\/a>200% increase in traffic and doubling of conversions<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n
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<\/a>Increased e-commerce conversions in just 3 months<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n
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<\/a>He multiplied sales and database with a launch funnel<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n
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He multiplied sales and his database with a launch funnel<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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Want to generate business?
Let’s talk!<\/a><\/h2>\n\n<\/div><\/div><\/div>\n\n
<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

… Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":86191,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":{"0":"post-87565","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"infinite-scroll-item"},"acf":[],"yoast_head":"\n\u25b7 Fujimae Case Study | BIGSEO<\/title>\n<meta name=\"description\" content=\"Meet the case of Fujimae's brand, which achieved ROAS x1100 with Paid Traffic in just 11 months.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigseo.com\/en\/fujimae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7 Fujimae Case Study | BIGSEO\" \/>\n<meta property=\"og:description\" content=\"Meet the case of Fujimae's brand, which achieved ROAS x1100 with Paid Traffic in just 11 months.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bigseo.com\/en\/fujimae\/\" \/>\n<meta property=\"og:site_name\" content=\"BIGSEO | Agencia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bigseooficial\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T11:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bigseo.com\/wp-content\/uploads\/fujimae-logo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"705\" \/>\n\t<meta property=\"og:image:height\" content=\"705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Bigseo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bigseo.com\/en\/fujimae\/\",\"url\":\"https:\/\/bigseo.com\/en\/fujimae\/\",\"name\":\"\u25b7 Fujimae Case Study | BIGSEO\",\"isPartOf\":{\"@id\":\"https:\/\/bigseo.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bigseo.com\/en\/fujimae\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bigseo.com\/en\/fujimae\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bigseo.com\/wp-content\/uploads\/fujimae-logo.webp\",\"datePublished\":\"2023-05-16T06:53:30+00:00\",\"dateModified\":\"2025-09-04T11:16:54+00:00\",\"description\":\"Meet the case of Fujimae's brand, which achieved ROAS x1100 with Paid Traffic in just 11 months.\",\"breadcrumb\":{\"@id\":\"https:\/\/bigseo.com\/en\/fujimae\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bigseo.com\/en\/fujimae\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bigseo.com\/en\/fujimae\/#primaryimage\",\"url\":\"https:\/\/bigseo.com\/wp-content\/uploads\/fujimae-logo.webp\",\"contentUrl\":\"https:\/\/bigseo.com\/wp-content\/uploads\/fujimae-logo.webp\",\"width\":705,\"height\":705,\"caption\":\"Fujimae - 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