{"id":87613,"date":"2026-01-26T16:11:20","date_gmt":"2026-01-26T16:11:20","guid":{"rendered":"https:\/\/bigseo.com\/seo-agency\/reversal-inbound\/"},"modified":"2026-09-04T23:02:27","modified_gmt":"2026-09-04T23:02:27","slug":"reversal-inbound","status":"publish","type":"page","link":"https:\/\/bigseo.com\/en\/reversal-inbound\/","title":{"rendered":"Reversal Inbound Agency"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Service\",\n  \"name\": \"Reversal Inbound Strategy\",\n  \"serviceType\": \"Content Marketing Strategy\",\n  \"provider\": { \"@id\": \"https:\/\/bigseo.com\/#organization\" },\n  \"url\": \"https:\/\/bigseo.com\/en\/reversal-inbound\/\",\n  \"description\": \"BIGSEO's exclusive methodology that prioritizes transactional content creation to accelerate ROI and capture users in the final stage of the Customer Journey.\",\n  \"serviceOutput\": \"Faster sales conversion, higher ROI from content, and dominant authority in transactional keywords.\"\n}\n<\/script>\n\n\n<div class=\"gb-container gb-container-b40b5542 full-height\" id=\"home\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-59c898f6\">\n<div class=\"gb-grid-column gb-grid-column-8fe93fb3\"><div class=\"gb-container gb-container-8fe93fb3\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a7ca03f6 gb-headline-text mb-0\">A content strategy to generate revenue, not traffic<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-fafd28fd gb-headline-text\">Inbound Reversal Strategy<\/h1>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6ac73bb download-cta-top\">\n\n<a class=\"gb-button gb-button-5f07eacc gb-button-text\" href=\"https:\/\/bigseo.com\/en\/booking-consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book your Free Consultancy<\/strong><\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1a040876\"><div class=\"gb-container gb-container-1a040876\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-72b3973c\">\n<div class=\"gb-grid-column gb-grid-column-3050f1f5\"><div class=\"gb-container gb-container-3050f1f5\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/shopify-logo.svg\" alt=\"\" class=\"wp-image-2731\" style=\"width:150px;height:57px\"\/><\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-6b92d304\"><div class=\"gb-container gb-container-6b92d304\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/custo-grueso-logo-2.svg\" alt=\"\" class=\"wp-image-3051\" style=\"width:150px;height:57px\"\/><\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-16ee66c0\"><div class=\"gb-container gb-container-16ee66c0\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/danone-logo.svg\" alt=\"\" class=\"wp-image-2716\" style=\"width:150px;height:57px\"\/><\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ebcd820d\"><div class=\"gb-container gb-container-ebcd820d\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/enriquetomas-logo.svg\" alt=\"\" class=\"wp-image-2721\" style=\"width:150px;height:57px\"\/><\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-16de7649\"><div class=\"gb-container gb-container-16de7649\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/glovo-logo.svg\" alt=\"\" class=\"wp-image-2726\" style=\"width:150px;height:57px\"\/><\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-95d3585d\"><div class=\"gb-container gb-container-95d3585d\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"147\" height=\"56\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/typeform-logo-new.png\" alt=\"\" class=\"wp-image-65321\"\/><\/figure>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-207a218d\" id=\"servicios\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b043a0ab\">\n<div class=\"gb-grid-column gb-grid-column-d303ee0d\"><div class=\"gb-container gb-container-d303ee0d\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-383e9a1a\"><div class=\"gb-container gb-container-383e9a1a\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-bd38fd6c gb-headline-text\"><strong>VALUE OF THE STRATEGY<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-f9125422 gb-headline-text\">Increased ROI<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Traditional content strategies work with informational keywords from very early stages of the customer journey. These keywords are far away from the moment of the user&#8217;s purchase decision, <strong>so it can take months, or even years, for visitors to become customers.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Reversal Inbound does the opposite, targeting keywords closer to conversion, so that results can be seen more quickly.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a9b0253f\"><div class=\"gb-container gb-container-a9b0253f\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-ea9ea877\" id=\"download\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3085b113\">\n<div class=\"gb-grid-column gb-grid-column-7dc6c50f\"><div class=\"gb-container gb-container-7dc6c50f\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-855679fc\"><div class=\"gb-container gb-container-855679fc\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-9b144a02 gb-headline-text\">Why is Reversal Inbound more profitable than traditional SEO?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Traditional strategies focus on early-stage informational keywords. Reversal Inbound does the opposite: we dominate transactional intent first to ensure a <strong>faster Return on Investment (ROI).<\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-449aaa1a\"><div class=\"gb-container gb-container-449aaa1a\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7047218\">\n<div class=\"gb-grid-column gb-grid-column-4ecffe62\"><div class=\"gb-container gb-container-4ecffe62\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-adaa7110 gb-headline-text\"><strong>STEP ONE<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-c11a898a gb-headline-text\">Complete Keyword Research<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-fb9c09ba\"><div class=\"gb-container gb-container-fb9c09ba\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">We started by doing a complete Keyword Research of the sector and found a total of 700 keywords, both informational and transactional. The aim is to cover all users who either currently have, or will have in the future, an interest in what we offer.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-9a673e12\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3753117e\">\n<div class=\"gb-grid-column gb-grid-column-e0855984\"><div class=\"gb-container gb-container-e0855984\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-fd5884b0 gb-headline-text\"><strong>STEP TWO<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-5dab1cda gb-headline-text\">We phase the Customer Journey<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-91ba27ed\"><div class=\"gb-container gb-container-91ba27ed\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">We separate the keywords from the informational to the transactional phase and distribute them along the Customer Journey. Each user will be at a different point in the buying process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some users will be starting to understand that they have a problem and others will already be looking for the solution.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-d9e28423\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-7e1baecd\">\n<div class=\"gb-grid-column gb-grid-column-6dec5949\"><div class=\"gb-container gb-container-6dec5949\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-4d14b139 gb-headline-text\"><strong>STEP THREE<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-b21c58e5 gb-headline-text\">We Understand What Types of Users We Have<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-96103896\"><div class=\"gb-container gb-container-96103896\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">In doing so, we see that the Buyer Persona goes through different stages until the purchase. We begin to understand the real needs they have at each moment, so we can offer segmented solutions.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-88b3519c download-cta-top\">\n\n<a class=\"gb-button gb-button-b4beb6ea gb-button-text\" href=\"https:\/\/bigseo.com\/en\/booking-consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book your Free Consultancy<\/strong><\/a>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-adef3034\" id=\"timeline\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-7d36ba45\">\n<div class=\"gb-grid-column gb-grid-column-d44ba492\"><div class=\"gb-container gb-container-d44ba492\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-fa07a413\"><div class=\"gb-container gb-container-fa07a413\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-68456558 gb-headline-text\">What happens when you sign up for our Inbound Reversal Strategy?<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-0ccee5fd\"><div class=\"gb-container gb-container-0ccee5fd\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n\/* ==========================================\n   BIGSEO SNAKE STEPS (COMPLETO FINAL)\n   Desktop: snake con curvas (layout \u201cdesordenado\u201d)\n   M\u00f3vil: cards apiladas premium ordenadas 1\u21929\n   Fixes:\n   - elimina separadores grises del tema\n   - curva izquierda con \u201ccodo\u201d perfecto antes del 7\n   - evita doble grosor en 7\u21928\n   ========================================== *\/\n\n.seo-snake-steps{\n  --brand:#0020FF;\n  --brandHover:#0093FF;\n  --ink:#0b1220;\n  --muted:#5b667a;\n  --line:#e9edf6;\n  --bg:#ffffff;\n\n  --snakeW: 3px;          \/* grosor \u00fanico del snake *\/\n  --snakeTop: 20.5px;     \/* alineaci\u00f3n para evitar subp\u00edxeles *\/\n\n  font-family: inherit;\n  color: var(--muted);\n  max-width: 1200px;\n  margin: 0 auto;\n  position: relative;\n  overflow: visible;\n  padding: 50px 40px;\n}\n\n.seo-snake-steps *{ box-sizing:border-box; }\n\n\/* ===== Reset anti \u201cdividers\u201d del tema (l\u00edneas grises) ===== *\/\n.seo-snake-steps .snake-row,\n.seo-snake-steps .snake-step,\n.seo-snake-steps .snake-step-inner,\n.seo-snake-steps .snake-step-text{\n  border: 0 !important;\n  outline: 0 !important;\n  background-image: none !important;\n  box-shadow: none !important;\n}\n\n\/* Tipograf\u00eda *\/\n.seo-snake-steps .snake-step-text h3{\n  margin: 0 0 8px 0;\n  font-size: 18px;\n  line-height: 1.25;\n  font-weight: 900;\n  color: var(--ink);\n  letter-spacing: -0.2px;\n}\n.seo-snake-steps .snake-step-text p{\n  margin: 0;\n  font-size: 15px;\n  line-height: 1.65;\n  color: var(--muted);\n}\n\n\/* N\u00famero *\/\n.seo-snake-steps .snake-step-number{\n  display:flex;\n  justify-content:center;\n  align-items:center;\n  width: 40px;\n  height: 40px;\n  background: var(--brand);\n  color:#fff;\n  font-weight: 900;\n  font-size: 18px;\n  border-radius: 10px;\n  flex-shrink: 0;\n  z-index: 3;\n  position: relative;\n  box-shadow: 0 10px 26px rgba(0,32,255,.22);\n}\n\n\/* Wrappers: desktop vs m\u00f3vil *\/\n.seo-snake-steps .snake-desktop{ display:block; }\n.seo-snake-steps .snake-mobile{ display:none; }\n\n\/* ==========================================\n   M\u00d3VIL: cards premium ordenadas 1\u21929\n   ========================================== *\/\n@media (max-width: 767px){\n  .seo-snake-steps{\n    padding: 28px 14px;\n    background:\n      radial-gradient(700px 260px at 15% 0%, rgba(0,32,255,.08), transparent 55%),\n      radial-gradient(700px 260px at 85% 10%, rgba(0,147,255,.08), transparent 55%),\n      transparent;\n  }\n\n  .seo-snake-steps .snake-desktop{ display:none !important; }\n  .seo-snake-steps .snake-mobile{ display:block !important; }\n\n  .seo-snake-steps .snake-mobile .snake-card{\n    background: var(--bg);\n    border: 1px solid var(--line);\n    border-radius: 18px;\n    padding: 16px;\n    margin: 0 0 14px 0;\n    box-shadow: 0 16px 44px rgba(2,6,23,.08);\n  }\n\n  .seo-snake-steps .snake-mobile .snake-card-header{\n    display:flex;\n    align-items:flex-start;\n    gap: 12px;\n    margin-bottom: 6px;\n  }\n\n  .seo-snake-steps .snake-mobile .snake-step-number{\n    width: 38px;\n    height: 38px;\n    border-radius: 999px;\n    font-size: 16px;\n    box-shadow: 0 12px 26px rgba(0,32,255,.18);\n  }\n\n  .seo-snake-steps .snake-mobile .snake-step-text h3{\n    font-size: 17px;\n    margin: 0 0 6px 0;\n  }\n  .seo-snake-steps .snake-mobile .snake-step-text p{\n    font-size: 14.5px;\n    line-height: 1.6;\n  }\n}\n\n\/* ==========================================\n   DESKTOP: snake con curvas amplias\n   ========================================== *\/\n@media (min-width: 768px){\n  .seo-snake-steps .snake-row{\n    display:flex;\n    justify-content: space-between;\n    align-items: flex-start;\n    margin-bottom: 78px;\n    position: relative;\n  }\n\n  .seo-snake-steps .snake-step{\n    width: 30%;\n    position: relative;\n  }\n\n  .seo-snake-steps .snake-step-inner{\n    display:flex;\n    flex-direction: column;\n    gap: 14px;\n  }\n\n  \/* L\u00ednea horizontal fila *\/\n  .seo-snake-steps .snake-row::before{\n    content:\"\";\n    position:absolute;\n    top: var(--snakeTop);\n    height: var(--snakeW);\n    background: var(--brand);\n    z-index: 1;\n    left: 19px;\n    right: calc(30% - 19px);\n    border-radius: 2px;\n    opacity: .98;\n    pointer-events: none;\n\n    transform: translateZ(0);\n    will-change: transform;\n  }\n\n  \/* Curva derecha (fila 1 -> fila 2) conecta 3 con 6 *\/\n  .seo-snake-steps .snake-row-1::after{\n    content:\"\";\n    position:absolute;\n    top: var(--snakeTop);\n    right: -52px;\n    width: calc(30% + 34px);\n    height: calc(100% + 78px);\n\n    border-top: var(--snakeW) solid var(--brand);\n    border-right: var(--snakeW) solid var(--brand);\n    border-bottom: var(--snakeW) solid var(--brand);\n\n    border-radius: 0 34px 34px 0;\n    z-index: 1;\n    opacity: .98;\n    pointer-events: none;\n\n    transform: translateZ(0);\n    will-change: transform;\n  }\n\n  \/* \u2705 Curva izquierda (fila 2 -> fila 3) conecta 4 con 7\n     En vez de border-bottom (que engordaba 7\u21928), pintamos SOLO el \u201ccodo\u201d con background. *\/\n  .seo-snake-steps .snake-row-2::after{\n    content:\"\";\n    position:absolute;\n    top: var(--snakeTop);\n    left: -52px;\n    width: calc(30% + 34px);\n    height: calc(100% + 78px);\n\n    border-top: var(--snakeW) solid var(--brand);\n    border-left: var(--snakeW) solid var(--brand);\n    border-bottom: 0; \/* \ud83d\udc48 evitamos la l\u00ednea larga que engorda 7\u21928 *\/\n\n    \/* \ud83d\udc47 \u201ccodo\u201d horizontal corto para cerrar la curva antes del 7 *\/\n    background:\n      linear-gradient(var(--brand), var(--brand)) left bottom \/ 86px var(--snakeW) no-repeat;\n\n    border-radius: 34px 0 0 34px;\n    z-index: 1;\n    opacity: .98;\n    pointer-events: none;\n\n    transform: translateZ(0);\n    will-change: transform;\n  }\n\n  \/* \u2705 Ajuste espec\u00edfico fila 3: evita \u201cengorde\u201d en 7\u21928 *\/\n  .seo-snake-steps .snake-row-3::before{\n    left: 22px;\n    right: calc(30% - 22px);\n  }\n}\n\n\/* Accesibilidad *\/\n@media (prefers-reduced-motion: reduce){\n  .seo-snake-steps *{ scroll-behavior:auto !important; }\n}\n<\/style>\n\n<div class=\"seo-snake-steps\">\n  <div class=\"snake-desktop\">\n    <div class=\"snake-row snake-row-1\">\n      <div class=\"snake-step\">\n        <div class=\"snake-step-inner\">\n          <div class=\"snake-step-number\">1<\/div>\n          <div class=\"snake-step-text\">\n            <h3>Free Organic Revenue Gap Strategy Audit<\/h3>\n            <p>We trace your digital paths to find conversion leaks caused by obsolete keyword tracks stuck in early funnel phases.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"snake-step\">\n        <div class=\"snake-step-inner\">\n          <div class=\"snake-step-number\">2<\/div>\n          <div class=\"snake-step-text\">\n            <h3>Kick-Off &#038; Velocity ROI Modeling<\/h3>\n            <p>We coordinate a tactical blueprint linking high-intent keyword acquisition maps to your real gross margins.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"snake-step\">\n        <div class=\"snake-step-inner\">\n          <div class=\"snake-step-number\">3<\/div>\n          <div class=\"snake-step-text\">\n            <h3>Intent Cannibalization &#038; Funnel Audit<\/h3>\n            <p>We run a deep diagnostic scan to parse search intent and prevent top-funnel blog posts from eclipsing money pages.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"snake-row snake-row-2\">\n      <div class=\"snake-step\">\n        <div class=\"snake-step-inner\">\n          <div class=\"snake-step-number\">6<\/div>\n          <div class=\"snake-step-text\">\n            <h3>Inverse Transactional SEO Architecture<\/h3>\n            <p>We restructure link flows into localized inverted topical clusters, funneling PageRank equity into product nodes.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"snake-step\">\n        <div class=\"snake-step-inner\">\n          <div class=\"snake-step-number\">5<\/div>\n          <div class=\"snake-step-text\">\n            <h3>Semantic Buyer Awareness Profiling<\/h3>\n            <p>We map intent query strings across clear customer matrix layers: from core symptoms to direct final purchase strings.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"snake-step\">\n        <div class=\"snake-step-inner\">\n          <div class=\"snake-step-number\">4<\/div>\n          <div class=\"snake-step-text\">\n            <h3>Inverted BOFU Intent Keyword Research<\/h3>\n            <p>We flip traditional frameworks by isolating 700+ high-converting commercial strings before expanding up the funnel.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"snake-row snake-row-3\">\n      <div class=\"snake-step\">\n        <div class=\"snake-step-inner\">\n          <div class=\"snake-step-number\">7<\/div>\n          <div class=\"snake-step-text\">\n            <h3>Surgical On-Page Performance Optimization<\/h3>\n            <p>We realign commercial page copies with precise direct-response copywriting hooks and robust Schema configurations.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"snake-step\">\n        <div class=\"snake-step-inner\">\n          <div class=\"snake-step-number\">8<\/div>\n          <div class=\"snake-step-text\">\n            <h3>Sequential Support Traffic Deployment<\/h3>\n            <p>Once your commercial foundation is secure, we deploy evergreen support assets to drive leads into money pages.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"snake-step\">\n        <div class=\"snake-step-inner\">\n          <div class=\"snake-step-number\">9<\/div>\n          <div class=\"snake-step-text\">\n            <h3>Multi-Channel E-commerce Attrition Panels<\/h3>\n            <p>We track live cluster performance directly tied to GA4 revenue metrics, completely omitting vanities like pure clics data.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"snake-mobile\">\n    <div class=\"snake-card\"><div class=\"snake-card-header\"><div class=\"snake-step-number\">1<\/div><div class=\"snake-step-text\"><h3>Free Organic Revenue Gap Strategy Audit<\/h3><p>We trace your digital paths to find conversion leaks caused by obsolete keyword tracks stuck in early funnel phases.<\/p><\/div><\/div><\/div>\n    <div class=\"snake-card\"><div class=\"snake-card-header\"><div class=\"snake-step-number\">2<\/div><div class=\"snake-step-text\"><h3>Kick-Off &#038; Velocity ROI Modeling<\/h3><p>We coordinate a tactical blueprint linking high-intent keyword acquisition maps to your real gross margins.<\/p><\/div><\/div><\/div>\n    <div class=\"snake-card\"><div class=\"snake-card-header\"><div class=\"snake-step-number\">3<\/div><div class=\"snake-step-text\"><h3>Intent Cannibalization &#038; Funnel Audit<\/h3><p>We run a deep diagnostic scan to parse search intent and prevent top-funnel blog posts from eclipsing money pages.<\/p><\/div><\/div><\/div>\n    <div class=\"snake-card\"><div class=\"snake-card-header\"><div class=\"snake-step-number\">4<\/div><div class=\"snake-step-text\"><h3>Inverted BOFU Intent Keyword Research<\/h3><p>We flip traditional frameworks by isolating 700+ high-converting commercial strings before expanding up the funnel.<\/p><\/div><\/div><\/div>\n    <div class=\"snake-card\"><div class=\"snake-card-header\"><div class=\"snake-step-number\">5<\/div><div class=\"snake-step-text\"><h3>Semantic Buyer Awareness Profiling<\/h3><p>We map intent query strings across clear customer matrix layers: from core symptoms to direct final purchase strings.<\/p><\/div><\/div><\/div>\n    <div class=\"snake-card\"><div class=\"snake-card-header\"><div class=\"snake-step-number\">6<\/div><div class=\"snake-step-text\"><h3>Inverse Transactional SEO Architecture<\/h3><p>We restructure link flows into localized inverted topical clusters, funneling PageRank equity into product nodes.<\/p><\/div><\/div><\/div>\n    <div class=\"snake-card\"><div class=\"snake-card-header\"><div class=\"snake-step-number\">7<\/div><div class=\"snake-step-text\"><h3>Surgical On-Page Performance Optimization<\/h3><p>We realign commercial page copies with precise direct-response copywriting hooks and robust Schema configurations.<\/p><\/div><\/div><\/div>\n    <div class=\"snake-card\"><div class=\"snake-card-header\"><div class=\"snake-step-number\">8<\/div><div class=\"snake-step-text\"><h3>Sequential Support Traffic Deployment<\/h3><p>Once your commercial foundation is secure, we deploy evergreen support assets to drive leads into money pages.<\/p><\/div><\/div><\/div>\n    <div class=\"snake-card\"><div class=\"snake-card-header\"><div class=\"snake-step-number\">9<\/div><div class=\"snake-step-text\"><h3>Multi-Channel E-commerce Attrition Panels<\/h3><p>We track live cluster performance directly tied to GA4 revenue metrics, completely omitting vanities like pure clics data.<\/p><\/div><\/div><\/div>\n  <\/div>\n<\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"265\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EJEMPLO-REAL-1024x265.png\" alt=\"\" class=\"wp-image-59263\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EJEMPLO-REAL-1024x265.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EJEMPLO-REAL-300x78.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EJEMPLO-REAL-768x199.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EJEMPLO-REAL-1536x397.png 1536w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EJEMPLO-REAL.png 1741w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-076330b5\">\n<div class=\"gb-grid-column gb-grid-column-d6bd97e6\"><div class=\"gb-container gb-container-d6bd97e6\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8f181b7c\"><div class=\"gb-container gb-container-8f181b7c\"><div class=\"gb-inside-container\">\n\n<h3 class=\"gb-headline gb-headline-922881a7 gb-headline-text\">Awareness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We target \u201cDecision\u201d keywords. The user is looking for a specific solution and is ready to make a purchase.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-5c288025 gb-headline-text\">Level 1: Problems and Symptoms<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Where the problem and symptoms are realised. Searches revolve around keywords such as &#8220;breathing problems&#8221; or &#8220;can&#8217;t breathe through my nose&#8221;.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8ece0e23\"><div class=\"gb-container gb-container-8ece0e23\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-02a7c5f9\">\n<div class=\"gb-grid-column gb-grid-column-6248f271\"><div class=\"gb-container gb-container-6248f271\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-244f6a4f\"><div class=\"gb-container gb-container-244f6a4f\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-8bde7f7e gb-headline-text\">Level 2: Problem Cause Detection<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The user detects the cause of the problem and starts to investigate it with searches such as: &#8220;turbinate hypertrophy&#8221; or &#8220;swollen turbinates&#8221;.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a2c9dafa\"><div class=\"gb-container gb-container-a2c9dafa\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-91ce8435\">\n<div class=\"gb-grid-column gb-grid-column-5c14f7db\"><div class=\"gb-container gb-container-5c14f7db\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9de1b5d2\"><div class=\"gb-container gb-container-9de1b5d2\"><div class=\"gb-inside-container\">\n\n<h3 class=\"gb-headline gb-headline-fae0ae3d gb-headline-text\">Consideration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We address questions about specific methods and solutions to give your brand the edge.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-b00ba8bc gb-headline-text\">Level 1: Solution Searches<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Now that they know what their problem is, they search for possible solutions. At this stage, the user uses keywords such as &#8220;turbinate operation&#8221;.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-baad09de\"><div class=\"gb-container gb-container-baad09de\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-69e62e85\">\n<div class=\"gb-grid-column gb-grid-column-0ce60d72\"><div class=\"gb-container gb-container-0ce60d72\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2d016a33\"><div class=\"gb-container gb-container-2d016a33\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-96661404 gb-headline-text\">Level 2: Searches on the Chosen Solution<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">At a higher level, the buyer persona already knows what solution they are going to implement and starts doing searches related to it, such as &#8220;turbinectomy&#8221;.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d0be59f3\"><div class=\"gb-container gb-container-d0be59f3\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a59aed4f\">\n<div class=\"gb-grid-column gb-grid-column-46cb57d1\"><div class=\"gb-container gb-container-46cb57d1\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a1a8dc23\"><div class=\"gb-container gb-container-a1a8dc23\"><div class=\"gb-inside-container\">\n\n<h3 class=\"gb-headline gb-headline-b6ee4fce gb-headline-text\">Buy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We educate people about the issue once we have established a solid customer base.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-83b02f6d gb-headline-text\">Solution Procurement Process<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Once they have all the information, they start their solution procurement process where they use transactional keywords such as &#8220;turbinectomy surgeons&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With all this information, we can now create an editorial calendar that prioritises the creation of texts for the purchase phase, which increases conversion.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-87e35679\"><div class=\"gb-container gb-container-87e35679\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-4ffb8be4\" id=\"servicios\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-cc090130\">\n<div class=\"gb-grid-column gb-grid-column-74901bc7\"><div class=\"gb-container gb-container-74901bc7\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-67480b78\"><div class=\"gb-container gb-container-67480b78\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a214a071 gb-headline-text\"><strong>COMPETITIVE ADVANTAGE<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-510b79d9 gb-headline-text\">This is the biggest advantage of the Reversal Inbound strategy<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">There are hundreds of keywords that can be worked on in a content strategy, but if we start with those that are closest to the purchase decision, we manage to convert earlier.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">By doing so, you capture users closer to the moment of purchase so conversions are much easier and faster.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">It is the most efficient way to work a SEO project to generate business.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7c14bea8\"><div class=\"gb-container gb-container-7c14bea8\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-df9acfeb download-cta-top\">\n\n<a class=\"gb-button gb-button-6dd6585f gb-button-text\" href=\"https:\/\/bigseo.com\/en\/booking-consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book your Free Consultancy<\/strong><\/a>\n\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-5ba4c58c\" id=\"servicios\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-9d8a0861\">\n<div class=\"gb-grid-column gb-grid-column-9f4d9476\"><div class=\"gb-container gb-container-9f4d9476\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8bcad909\"><div class=\"gb-container gb-container-8bcad909\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-b2816cf3 gb-headline-text\">CASE STUDY<\/h2>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\"><strong>SCHOOL OF MEMORY<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\">How to sell study skills courses for candidates with a Reversal Inbound content strategy.<\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\">Escuela de la Memoria is a training centre for competitive examinations and high level students.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f9c42007\"><div class=\"gb-container gb-container-f9c42007\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-12c5835c\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"gb-headline gb-headline-a308b922 gb-headline-text\">Objective<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They came to BIGSEO to generate business and increase sales of their paid courses, so we proposed a Reversal Inbound content strategy to achieve quick results with quality content.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Analysis<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-center wp-block-paragraph\">First, we analysed the Customer Journey of their Buyer Persona and we realised that the user went through these three stages.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"gb-grid-wrapper gb-grid-wrapper-a2e9968c\">\n<div class=\"gb-grid-column gb-grid-column-47390f9c\"><div class=\"gb-container gb-container-47390f9c\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-737e06b8 alignwide\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading has-text-align-center has-base-3-color has-text-color\">AWARENESS<\/h4>\n\n\n\n<p class=\"has-base-3-color has-text-color wp-block-paragraph\">The user is considering taking a high-level competitive examination or a PhD.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-232395d3\"><div class=\"gb-container gb-container-232395d3\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-ce346ab8 alignwide\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading has-text-align-center has-base-3-color has-text-color\">CONSIDERATION<\/h4>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:18px\">They analyse tools, methods and techniques to get the training they need.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-3e1f4b60\"><div class=\"gb-container gb-container-3e1f4b60\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2c24c7d1\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading has-text-align-center has-base-3-color has-text-color\">BUY<\/h4>\n\n\n\n<p class=\"has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:18px\">But eventually realises that he\/she needs specialised training to pass the exam.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Research<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-center wp-block-paragraph\">Next, we did sector-specific keyword research to find out all the keywords that are used in their business.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">We needed to know what were the searches that the competitors were doing until they came to buy a specific training course.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Presentation of conclusions<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-center wp-block-paragraph\">After separating them into informational and transactional, we distributed the keywords along the customer journey as follows.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EXPOSICION-CONCLUSIONES-1024x364.png\" alt=\"\" class=\"wp-image-59267\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EXPOSICION-CONCLUSIONES-1024x364.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EXPOSICION-CONCLUSIONES-300x107.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EXPOSICION-CONCLUSIONES-768x273.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EXPOSICION-CONCLUSIONES-1536x546.png 1536w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/09\/DISEN\u0303O-REVERSALINBOUND-EXPOSICION-CONCLUSIONES.png 1739w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-52e63990\">\n<div class=\"gb-grid-column gb-grid-column-4f2594b4\"><div class=\"gb-container gb-container-4f2594b4\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-35b8f683\"><div class=\"gb-container gb-container-35b8f683\"><div class=\"gb-inside-container\">\n\n<h3 class=\"gb-headline gb-headline-68f7e43e gb-headline-text\">Awareness<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-a4bf0f82 gb-headline-text\">Level 1: Generic Information Search<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The user detects the problem and the symptoms, so the searches revolve around keywords such as &#8220;how to study for the civil service exams in justice&#8221; or &#8220;how to study for the civil service exams in the public prosecutor&#8217;s office&#8221;.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f08f287a\"><div class=\"gb-container gb-container-f08f287a\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2c265735\">\n<div class=\"gb-grid-column gb-grid-column-c2a10583\"><div class=\"gb-container gb-container-c2a10583\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-591b3b0b\"><div class=\"gb-container gb-container-591b3b0b\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-c147918b gb-headline-text\">Level 2: Search for Specific Information<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The user discovers what the cause of the problem is and starts to dig deeper with more specific searches such as: &#8220;how to study the constitution&#8221; or &#8220;how to memorise laws&#8221;.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e02e5749\"><div class=\"gb-container gb-container-e02e5749\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-1ebc08fa\">\n<div class=\"gb-grid-column gb-grid-column-1de448dd\"><div class=\"gb-container gb-container-1de448dd\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d60a9abb\"><div class=\"gb-container gb-container-d60a9abb\"><div class=\"gb-inside-container\">\n\n<h3 class=\"gb-headline gb-headline-091a9a4d gb-headline-text\">Consider<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-6ddf84ff gb-headline-text\">Level 1: Resource Searches<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Once the problem has been detected, it is time to search for possible solutions. In this phase, the user uses keywords such as &#8220;test oposiciones&#8221; or &#8220;audiolibro de la constituci\u00f3n espa\u00f1ola&#8221;.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-100926a6\"><div class=\"gb-container gb-container-100926a6\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-509509ee\">\n<div class=\"gb-grid-column gb-grid-column-9aa9dd92\"><div class=\"gb-container gb-container-9aa9dd92\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-953683a7\"><div class=\"gb-container gb-container-953683a7\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-59be0b11 gb-headline-text\">Level 2: Searching for a Method<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know the solution you need, it is time to do related searches using keywords such as &#8220;effective study methods for competitive examinations&#8221; or &#8220;quick reading techniques&#8221;.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-77714118\"><div class=\"gb-container gb-container-77714118\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-755b64c0\">\n<div class=\"gb-grid-column gb-grid-column-b709c5a9\"><div class=\"gb-container gb-container-b709c5a9\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7a429696\"><div class=\"gb-container gb-container-7a429696\"><div class=\"gb-inside-container\">\n\n<h3 class=\"gb-headline gb-headline-411f8f54 gb-headline-text\">Buy<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-a7dc184f gb-headline-text\">Level 1: Free Solution<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The user is very close to the moment of purchase but is still looking for free options. In this phase they use keywords such as &#8220;free speed reading course&#8221; or &#8220;free memorisation course&#8221;.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9a30f1f6\"><div class=\"gb-container gb-container-9a30f1f6\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-8ae6ef0b\">\n<div class=\"gb-grid-column gb-grid-column-d0424c4b\"><div class=\"gb-container gb-container-d0424c4b\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5a7658e5\"><div class=\"gb-container gb-container-5a7658e5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-fcaa852c gb-headline-text\">Level 2: Paid Solution<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In the purchase phase, the user searches for paid solutions so they eliminate the word free and use transactional keywords such as &#8220;memorisation course&#8221;, &#8220;speed reading course&#8221; or &#8220;study skills course&#8221;.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4b8d7da3\"><div class=\"gb-container gb-container-4b8d7da3\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3ddf47d1\">\n<div class=\"gb-grid-column gb-grid-column-93983bce\"><div class=\"gb-container gb-container-93983bce\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4b579ceb\"><div class=\"gb-container gb-container-4b579ceb\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">As you can see, each stage of the customer journey is subdivided into two levels of awareness. This is true even in the purchase phase.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">As it is a school that offers free training for users, the sale is divided into two different phases: Free courses and paid courses.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5989d3cd\"><div class=\"gb-container gb-container-5989d3cd\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3c56c011\">\n<div class=\"gb-grid-column gb-grid-column-0ce80685\"><div class=\"gb-container gb-container-0ce80685\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f9a77eb9\"><div class=\"gb-container gb-container-f9a77eb9\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading has-text-align-center\">Strategy approach<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Now we are ready. Once we had all the keywords correctly distributed throughout the customer journey, all that remained was to attack the keywords from purchase to awareness by creating quality content.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">And that&#8217;s how we at BIGSEO created the Reversal Inbound content strategy for Escuela de la Memoria to position itself for high-converting keywords and increase sales of its training courses.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a4a1fd40\"><div class=\"gb-container gb-container-a4a1fd40\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-122d741f\"><div class=\"gb-inside-container\">\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2021\/07\/romu.png\" alt=\"romu\" class=\"wp-image-57961\" style=\"width:175px;height:175px\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/2021\/07\/romu.png 350w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/07\/romu-300x300.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/2021\/07\/romu-150x150.png 150w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em><em>With the Reversal Inbound strategy you generate return faster than your competitors who are still working on the most distant keywords because they are the easiest to position.<\/em><\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Romuald Fons<\/strong><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-a4de586f\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-7d956478 gb-headline-text\">We have worked with<\/h2>\n\n\n<div class=\"gb-container gb-container-18f2cf02 trabajado-cont\">\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"110\" src=\"http:\/\/bigseo.com\/wp-content\/uploads\/Glovo-Logotipo.png\" alt=\"\" class=\"wp-image-88900\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/attico-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/pernod-ricard-logo-2.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/tous-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/poloclub-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/neilpatel-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"652\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/Atida-mifarma-logo.svg\" alt=\"\" class=\"wp-image-89926\" style=\"aspect-ratio:4\/3;object-fit:contain;width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/ferrer-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/shopify-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/custo-grueso-logo-2.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/bigseo.com\/wp-content\/uploads\/Danone-logotipo.png\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/bigseo.com\/wp-content\/uploads\/Typeform-Logotipo.png\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/cobee-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/solvia-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/factorial-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"146\" height=\"55\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/TOPDOCTORS-logo-4.svg\" alt=\"\" class=\"wp-image-88394\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/cunipic-logo-new.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/newholland-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/elebia-logo-noclaim.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"233\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/Clarel-logo.svg\" alt=\"\" class=\"wp-image-89929\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"512\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/Cooltra-logo.svg\" alt=\"\" class=\"wp-image-89921\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/kalley-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/planeta-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/09\/cloudworks-logo.svg\" alt=\"\" style=\"width:200px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-78f0c57c\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b17d5e3d\">\n<div class=\"gb-grid-column gb-grid-column-69c76c9b\"><div class=\"gb-container gb-container-69c76c9b\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-940e0db6\"><div class=\"gb-container gb-container-940e0db6\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-3fdf8a1a gb-headline-text\"><strong>OUR WORK<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-6848c2e8 gb-headline-text\">Companies hire us for our results<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Each client needs a tailor-made SEO strategy that gives the most benefit to their business.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f5041790\"><div class=\"gb-container gb-container-f5041790\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<!-- =========================================================\n     BIGSEO \u00b7 ENGLISH CASE STUDIES \u00b7 ALL SERVICE PAGES\n     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growth\"},\"enrique\":{\"name\":\"Enrique Tom\u00e1s\",\"url\":\"https:\/\/bigseo.com\/en\/case-studies\/enrique-tomas-content-seo\/\",\"image\":\"https:\/\/bigseo.com\/wp-content\/uploads\/enriquetomas-card.jpg\",\"alt\":\"Enrique Tomas content SEO case study\",\"category\":\"CONTENT SEO \u00b7 LINK BUILDING\",\"value\":\"TOP 1\",\"label\":\"for a key transactional search\",\"secondary\":\"x6 organic visibility\"},\"carasa\":{\"name\":\"CarasaLab\",\"url\":\"https:\/\/bigseo.com\/en\/case-studies\/carasalab-seo\/\",\"image\":\"https:\/\/bigseo.com\/wp-content\/uploads\/AdobeStock_294369904-1.webp\",\"alt\":\"CarasaLab SEO and web design case study\",\"category\":\"SEO \u00b7 WEB DESIGN \u00b7 B2B\",\"value\":\"x10\",\"label\":\"qualified lead generation\",\"secondary\":\"+2,300% visibility\"},\"installbeer\":{\"name\":\"Install 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We combine technical SEO, site architecture, content, authority and conversion optimisation to attract qualified traffic and turn organic visibility into business results. Explore some of the projects where our SEO strategy has generated more traffic, visibility, leads and revenue.\",\"cases\":[\"node\",\"typeform\",\"pepe\",\"cloudworks\",\"zendo\",\"dona\"]},\"\/en\/seo-agency\/barcelona\/\":{\"eyebrow\":\"SEO CASE STUDIES\",\"title\":\"Results from our SEO agency in Barcelona\",\"intro\":\"From our SEO agency in Barcelona, we develop strategies adapted to each business model, combining site architecture, content, Local SEO and authority to turn organic visibility into real opportunities. These projects show different ways to grow from Barcelona and compete in increasingly demanding search markets.\",\"cases\":[\"aticco\",\"cloudworks\",\"typeform\",\"enrique\"]},\"\/en\/seo-agency\/consultancy-spain\/\":{\"eyebrow\":\"SEO CONSULTANCY CASE STUDIES\",\"title\":\"SEO consultancy that turns diagnosis into growth\",\"intro\":\"Effective SEO consultancy should not end with a list of recommendations. We analyse the business, identify the opportunities with the greatest impact and prioritise the actions that can move traffic, visibility and acquisition. These projects show how a well-defined SEO strategy can transform business performance.\",\"cases\":[\"node\",\"carasa\",\"installbeer\",\"dona\"]},\"\/en\/seo-agency\/ia-chatgpt\/\":{\"eyebrow\":\"RELATED PROJECTS\",\"title\":\"SEO strategies that build the foundations for visibility in search and AI\",\"intro\":\"Visibility in AI-powered search starts with solid foundations: clear site architecture, useful content, topical authority and consistent organic visibility. These projects show how we work on those signals to build stronger brands that are better prepared for the evolution of search engines and AI-driven discovery.\",\"cases\":[\"typeform\",\"olmeca\",\"zendo\"]},\"\/en\/seo-agency\/international\/\":{\"eyebrow\":\"INTERNATIONAL SEO CASE STUDIES\",\"title\":\"International SEO that scales visibility and lead generation across markets\",\"intro\":\"Growing organically across multiple countries requires much more than translating a website. We work on international architecture, language targeting, search intent and acquisition strategy so that every market can contribute to business growth.\",\"cases\":[\"zendo\",\"cobee\"]},\"\/en\/seo-agency\/linkbuilding\/\":{\"eyebrow\":\"SEO & LINK BUILDING CASE STUDIES\",\"title\":\"Link building and authority that strengthen organic growth\",\"intro\":\"Link building works best when it is part of a complete SEO strategy. We combine authority, relevant content and on-site optimisation to strengthen the pages that can generate the greatest business impact. These projects show how authority and SEO can work together to improve strategic rankings.\",\"cases\":[\"cloudworks\",\"enrique\"]},\"\/en\/seo-agency\/local\/\":{\"eyebrow\":\"LOCAL SEO CASE STUDIES\",\"title\":\"Local SEO that turns visibility into business opportunities\",\"intro\":\"A Local SEO strategy is about much more than appearing in Google Maps. We work on site architecture, geo-targeted searches, content and authority to increase visibility among users with real local intent. These projects show the impact of a well-executed local search strategy.\",\"cases\":[\"aticco\",\"cloudworks\"]},\"\/en\/audit\/\":{\"eyebrow\":\"SEO AUDIT CASE STUDIES\",\"title\":\"From SEO audit to measurable business results\",\"intro\":\"An SEO audit should not end with a list of errors. We analyse technical issues, architecture, search intent and growth opportunities to prioritise the actions with the greatest potential impact. These projects show what happens when diagnosis becomes an SEO strategy focused on results.\",\"cases\":[\"dona\",\"installbeer\",\"carasa\",\"node\"]},\"\/en\/content-marketing\/\":{\"eyebrow\":\"CONTENT MARKETING CASE STUDIES\",\"title\":\"Content marketing that attracts traffic and drives business\",\"intro\":\"Content marketing is not about publishing more. It is about answering search demand better and connecting those searches with business objectives. We build content strategies around intent, topical authority and real ranking opportunities to turn organic traffic into visibility, conversions and revenue.\",\"cases\":[\"credilikeme\",\"olmeca\",\"typeform\",\"enrique\"]},\"\/en\/reversal-inbound\/\":{\"eyebrow\":\"REVERSAL INBOUND CASE STUDIES\",\"title\":\"Organic acquisition strategies that turn demand into opportunities\",\"intro\":\"Reversal Inbound starts by identifying where demand already exists and then building the strategy required to capture it. We combine SEO, content, architecture and conversion optimisation to attract users with real business intent and turn organic visibility into qualified opportunities.\",\"cases\":[\"zendo\",\"cobee\",\"typeform\"]},\"\/en\/sem-agency\/\":{\"eyebrow\":\"SEM CASE STUDIES\",\"title\":\"SEM campaigns that turn ad spend into growth\",\"intro\":\"As an SEM agency, we design and optimise paid advertising strategies focused on profitability, acquisition and growth. We combine Google Ads, Meta Ads, data analysis and conversion optimisation to ensure that advertising investment contributes directly to business goals.\",\"cases\":[\"fujimae\",\"bariatricline\",\"montaner\",\"ecotuktuk\",\"sosmatic\"]},\"\/en\/google-ads-agency\/\":{\"eyebrow\":\"GOOGLE ADS CASE STUDIES\",\"title\":\"Google Ads campaigns that turn clicks into business\",\"intro\":\"As a Google Ads agency, we work across Search, Performance Max and acquisition campaigns focused on profitability. We analyse search intent, campaign structure, ads, landing pages and conversion performance to generate more sales and leads without reducing optimisation to simply increasing budget.\",\"cases\":[\"fujimae\",\"bariatricline\",\"ecotuktuk\",\"sosmatic\",\"montaner\"]},\"\/en\/meta-ads-agency\/\":{\"eyebrow\":\"META ADS CASE STUDIES\",\"title\":\"Meta Ads campaigns focused on profitability and growth\",\"intro\":\"As a Meta Ads agency, we create advertising strategies designed to acquire, convert and scale. Audience targeting, creative, data and continuous optimisation work together to make Facebook and Instagram part of a profitable Paid Media strategy connected to business goals.\",\"cases\":[\"fujimae\",\"bariatricline\",\"montaner\"]},\"\/en\/facebook-ads-agency\/\":{\"eyebrow\":\"PAID MEDIA CASE STUDIES\",\"title\":\"Paid Media results for brands investing in Facebook Ads\",\"intro\":\"An effective Facebook Ads strategy requires more than launching ads. We work on audiences, creative, measurement and optimisation within the Meta Ads ecosystem to turn advertising investment into sales, leads and profitable growth.\",\"cases\":[\"fujimae\",\"bariatricline\",\"montaner\"]},\"\/en\/instagram-ads-agency\/\":{\"eyebrow\":\"PAID MEDIA CASE STUDIES\",\"title\":\"Paid Media that turns Instagram Ads investment into growth\",\"intro\":\"As an Instagram Ads agency, we approach campaigns as part of a wider Meta Ads strategy focused on business results. Audiences, creative formats, attribution and optimisation work together to turn reach and engagement into sales, leads and profitability.\",\"cases\":[\"fujimae\",\"bariatricline\",\"montaner\"]},\"\/en\/tiktok-ads-agency\/\":{\"eyebrow\":\"PAID MEDIA RESULTS\",\"title\":\"Paid Media strategies built to scale across channels such as TikTok Ads\",\"intro\":\"A TikTok Ads strategy should be part of a complete Paid Media approach that considers creative, audiences, measurement, attribution and profitability. These projects demonstrate our experience scaling advertising investment and optimising multichannel paid acquisition strategies.\",\"cases\":[\"fujimae\",\"bariatricline\",\"montaner\"]},\"\/en\/sales-funnels-agency\/\":{\"eyebrow\":\"SALES FUNNEL CASE STUDIES\",\"title\":\"Sales funnels designed to turn traffic into customers\",\"intro\":\"As a sales funnel agency, we build acquisition journeys that connect advertising, content, automation, email marketing and conversion. The goal is not simply to generate traffic, but to create a process capable of turning interest into leads, sales and measurable growth.\",\"cases\":[\"sportslaw\",\"cursosinem\"]},\"\/en\/email-marketing-agency\/\":{\"eyebrow\":\"PROJECTS INCLUDING EMAIL MARKETING\",\"title\":\"Email marketing integrated into strategies that generate sales\",\"intro\":\"As an email marketing agency, we use email as part of the complete acquisition and conversion journey. Automation, segmentation, sequences and nurturing connect with Paid Media, content and sales funnels to move users from first contact to conversion and retention.\",\"cases\":[\"sportslaw\",\"cursosinem\"]},\"\/en\/cro-agency\/\":{\"eyebrow\":\"CRO CASE STUDIES\",\"title\":\"CRO that turns more traffic into leads, sales and revenue\",\"intro\":\"As a CRO agency, we analyse what prevents users from converting and optimise UX, landing pages, messaging, architecture and conversion journeys. In these projects, conversion optimisation formed part of wider SEO or Paid Media strategies focused on generating more business from existing traffic.\",\"cases\":[\"sosmatic\",\"credilikeme\",\"node\",\"pepe\",\"cloudworks\",\"cobee\"]},\"\/en\/web-design-agency\/\":{\"eyebrow\":\"WEB DESIGN & SEO CASE STUDY\",\"title\":\"Web design focused on visibility, conversion and business growth\",\"intro\":\"A website should do more than look good. As a web design agency, we work on structure, user experience, search intent and conversion to create websites that help generate business. For CarasaLab, the redesign formed part of a transactional SEO strategy focused on improving B2B lead generation.\",\"cases\":[\"carasa\"]},\"\/en\/web-analytics-agency\/\":{\"eyebrow\":\"DATA-DRIVEN PROJECTS\",\"title\":\"Web analytics that turns data into better marketing decisions\",\"intro\":\"Web analytics provides the foundation for understanding which channels work, where conversion is lost and which actions generate business. Measurement, attribution and analysis support better decisions across SEO, Paid Media and CRO. These projects show performance-led strategies where measurement and continuous optimisation are essential.\",\"cases\":[\"sosmatic\",\"fujimae\",\"node\"]},\"\/en\/ai-for-business\/\":{\"eyebrow\":\"RELATED DIGITAL GROWTH PROJECTS\",\"title\":\"Strong digital foundations for businesses preparing to scale with AI\",\"intro\":\"Successful AI adoption depends on reliable data, structured digital assets, efficient processes and a clear understanding of where technology can create business value. 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client testimonials\"\n    >\n\n      <div class=\"bseo-testimonios-viewport\">\n\n        <div class=\"bseo-testimonios-track\">\n\n\n          <!-- ==================================================\n               1 \u00b7 JAKE STAINER \u00b7 TYPEFORM\n               ================================================== -->\n\n          <article class=\"bseo-testimonio is-active\">\n\n            <div class=\"bseo-testimonio-content\">\n\n              <img loading=\"lazy\" decoding=\"async\"\n                class=\"bseo-testimonio-stars\"\n                src=\"https:\/\/bigseo.com\/wp-content\/uploads\/5-stars-1024x287.png\"\n                alt=\"5 stars\"\n                width=\"120\"\n                height=\"34\"\n              >\n\n              <p class=\"bseo-testimonio-text\">\n                <em>\n                  \u201cWe grew from 1k to 83k visits per month in just 6 months.\n                  <br>\n                  <strong>We are very grateful!<\/strong>\u201d\n                <\/em>\n              <\/p>\n\n\n              <div class=\"bseo-testimonio-bottom\">\n\n                <div class=\"bseo-testimonio-author\">\n\n                  <strong class=\"bseo-testimonio-name\">\n                    Jake Stainer\n                  <\/strong>\n\n                  <span class=\"bseo-testimonio-company\">\n                    Typeform\n                  <\/span>\n\n                <\/div>\n\n\n                <div class=\"bseo-testimonio-logo\">\n\n                  <img decoding=\"async\"\n                    src=\"https:\/\/bigseo.com\/wp-content\/uploads\/typeform-logo-new.svg\"\n                    alt=\"Typeform\"\n                    loading=\"lazy\"\n                  >\n\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n\n\n            <div class=\"bseo-testimonio-person\">\n\n              <img loading=\"lazy\" decoding=\"async\"\n                src=\"https:\/\/bigseo.com\/wp-content\/uploads\/jake-stainer-new-300x300.png\"\n                alt=\"Jake Stainer\"\n                width=\"300\"\n                height=\"300\"\n                loading=\"lazy\"\n              >\n\n            <\/div>\n\n          <\/article>\n\n\n\n          <!-- ==================================================\n               2 \u00b7 JORDI BARREDO \u00b7 ENRIQUE TOM\u00c1S\n               ================================================== -->\n\n          <article class=\"bseo-testimonio\">\n\n            <div class=\"bseo-testimonio-content\">\n\n              <img loading=\"lazy\" decoding=\"async\"\n                class=\"bseo-testimonio-stars\"\n                src=\"https:\/\/bigseo.com\/wp-content\/uploads\/5-stars-1024x287.png\"\n                alt=\"5 stars\"\n                width=\"120\"\n                height=\"34\"\n                loading=\"lazy\"\n              >\n\n              <p class=\"bseo-testimonio-text\">\n                \u201cImpeccable!\n                <br>\n                <strong>Your SEO work is excellent!<\/strong>\u201d\n              <\/p>\n\n\n              <div class=\"bseo-testimonio-bottom\">\n\n                <div class=\"bseo-testimonio-author\">\n\n                  <strong class=\"bseo-testimonio-name\">\n                    Jordi Barredo\n                  <\/strong>\n\n                  <span class=\"bseo-testimonio-company\">\n                    Enrique Tom\u00e1s\n                  <\/span>\n\n                <\/div>\n\n\n                <div class=\"bseo-testimonio-logo\">\n\n                  <img decoding=\"async\"\n                    src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/03\/enrique-tomas-blanco-1024x481.png\"\n                    alt=\"Enrique Tom\u00e1s\"\n                    loading=\"lazy\"\n                  >\n\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n\n\n            <div class=\"bseo-testimonio-person\">\n\n              <img loading=\"lazy\" decoding=\"async\"\n                src=\"https:\/\/bigseo.com\/wp-content\/uploads\/jordi-barredo-new-300x300.png\"\n                alt=\"Jordi Barredo\"\n                width=\"300\"\n                height=\"300\"\n                loading=\"lazy\"\n              >\n\n            <\/div>\n\n          <\/article>\n\n\n\n          <!-- ==================================================\n               3 \u00b7 TONI ROCA \u00b7 SPORTS LAW INSTITUTE\n               ================================================== -->\n\n          <article class=\"bseo-testimonio\">\n\n            <div class=\"bseo-testimonio-content\">\n\n              <img loading=\"lazy\" decoding=\"async\"\n                class=\"bseo-testimonio-stars\"\n                src=\"https:\/\/bigseo.com\/wp-content\/uploads\/5-stars-1024x287.png\"\n                alt=\"5 stars\"\n                width=\"120\"\n                height=\"34\"\n                loading=\"lazy\"\n              >\n\n              <p class=\"bseo-testimonio-text\">\n                <em>\n                  \u201cWe have achieved\n                  <strong>tremendous visibility and doubled our database<\/strong>.\u201d\n                <\/em>\n              <\/p>\n\n\n              <div class=\"bseo-testimonio-bottom\">\n\n                <div class=\"bseo-testimonio-author\">\n\n                  <strong class=\"bseo-testimonio-name\">\n                    Toni Roca\n                  <\/strong>\n\n                  <span class=\"bseo-testimonio-company\">\n                    Sports Law Institute\n                  <\/span>\n\n                <\/div>\n\n\n                <div class=\"bseo-testimonio-logo\">\n\n                  <img decoding=\"async\"\n                    src=\"https:\/\/bigseo.com\/wp-content\/uploads\/2022\/03\/logo-sports-law-institute-blanco.png\"\n                    alt=\"Sports Law Institute\"\n                    loading=\"lazy\"\n                  >\n\n                <\/div>\n\n              <\/div>\n\n            <\/div>\n\n\n            <div class=\"bseo-testimonio-person\">\n\n              <img loading=\"lazy\" decoding=\"async\"\n                src=\"https:\/\/bigseo.com\/wp-content\/uploads\/toni-roca-new-300x300.png\"\n                alt=\"Toni Roca\"\n                width=\"300\"\n                height=\"300\"\n                loading=\"lazy\"\n              >\n\n            <\/div>\n\n          <\/article>\n\n\n\n          <!-- ==================================================\n               4 \u00b7 ELENA IRASTORZA \u00b7 CARASALAB\n               ================================================== -->\n\n          <article class=\"bseo-testimonio\">\n\n            <div class=\"bseo-testimonio-content\">\n\n              <img loading=\"lazy\" decoding=\"async\"\n                class=\"bseo-testimonio-stars\"\n                src=\"https:\/\/bigseo.com\/wp-content\/uploads\/5-stars-1024x287.png\"\n                alt=\"5 stars\"\n                width=\"120\"\n                height=\"34\"\n                loading=\"lazy\"\n              >\n\n              <p class=\"bseo-testimonio-text\">\n                <em>\n                  \u201cSince we launched the new website, we started receiving quite a few contacts,\n                  and this has continued throughout this time,\n                  <strong>greatly increasing our workload.<\/strong>\u201d\n                <\/em>\n              <\/p>\n\n\n              <div class=\"bseo-testimonio-bottom\">\n\n                <div class=\"bseo-testimonio-author\">\n\n                  <strong class=\"bseo-testimonio-name\">\n                    Elena Irastorza\n                  <\/strong>\n\n                  <span class=\"bseo-testimonio-company\">\n                    CarasaLab\n                  <\/span>\n\n                <\/div>\n\n\n                <div class=\"bseo-testimonio-logo\">\n\n                  <img decoding=\"async\"\n                    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100%;\n  max-width: 1240px;\n\n  margin: 0 auto;\n\n}\n\n\n\n\/* =========================================================\n   CABECERA\n   SOLO ESTA PARTE VA CENTRADA\n   ========================================================= *\/\n\n.bseo-testimonios-kicker {\n\n  margin: 0 0 12px !important;\n\n  color: #0020ff !important;\n\n  font-size: 14px !important;\n  line-height: 1.4 !important;\n\n  font-weight: 700 !important;\n\n  letter-spacing: .02em;\n\n  text-align: center !important;\n\n}\n\n\n.bseo-testimonios-title {\n\n  max-width: 850px;\n\n  margin:\n    0\n    auto\n    clamp(38px, 5vw, 65px)\n    auto !important;\n\n  color: #26282c !important;\n\n  font-size: clamp(29px, 4vw, 45px) !important;\n  line-height: 1.15 !important;\n\n  font-weight: 700 !important;\n\n  text-align: center !important;\n\n}\n\n\n\n\/* =========================================================\n   CARRUSEL\n   ========================================================= *\/\n\n.bseo-testimonios-slider {\n\n  position: relative;\n\n  width: 100%;\n\n}\n\n\n.bseo-testimonios-viewport {\n\n  position: relative;\n\n  width: 100%;\n\n  overflow: hidden;\n\n}\n\n\n.bseo-testimonios-track {\n\n  display: flex;\n\n  width: 100%;\n\n  transition:\n    transform\n    1000ms\n    cubic-bezier(.22,.61,.36,1);\n\n}\n\n\n\n\/* =========================================================\n   TESTIMONIO\n   ========================================================= *\/\n\n.bseo-testimonio {\n\n  flex: 0 0 100%;\n\n  width: 100%;\n\n  display: grid;\n\n  grid-template-columns:\n    minmax(0, 1.6fr)\n    minmax(230px, .8fr);\n\n  align-items: center;\n\n  gap: clamp(35px, 6vw, 90px);\n\n  min-height: 390px;\n\n  padding:\n    clamp(42px, 5vw, 70px)\n    clamp(50px, 7vw, 100px);\n\n  background: #0020ff;\n\n}\n\n\n\n\/* =========================================================\n   COLUMNA TEXTO\n   SE MANTIENE A LA IZQUIERDA\n   ========================================================= *\/\n\n.bseo-testimonio-content {\n\n  min-width: 0;\n\n  text-align: left;\n\n}\n\n\n.bseo-testimonio-stars {\n\n  display: block;\n\n  width: 120px;\n  height: auto;\n\n  margin:\n    0\n    0\n    28px\n    0;\n\n}\n\n\n.bseo-testimonio-text {\n\n  max-width: 700px;\n\n  margin:\n    0\n    0\n    36px\n    0 !important;\n\n  color: #ffffff !important;\n\n  font-family:\n    \"Montserrat\",\n    Arial,\n    sans-serif;\n\n  font-size: clamp(22px, 2.15vw, 26px) !important;\n  line-height: 1.45 !important;\n\n  font-weight: 400;\n\n  text-align: left !important;\n\n}\n\n\n.bseo-testimonio-text em {\n\n  font-style: italic;\n\n}\n\n\n.bseo-testimonio-text strong {\n\n  color: #ffffff;\n\n  font-weight: 700;\n\n}\n\n\n\n\/* =========================================================\n   NOMBRE + LOGO\n   ========================================================= *\/\n\n.bseo-testimonio-bottom {\n\n  display: flex;\n\n  align-items: center;\n\n  justify-content: flex-start;\n\n  gap: 40px;\n\n}\n\n\n.bseo-testimonio-author {\n\n  display: flex;\n\n  flex-direction: column;\n\n  align-items: flex-start;\n\n  min-width: 150px;\n\n  text-align: left;\n\n}\n\n\n.bseo-testimonio-name {\n\n  margin-bottom: 5px;\n\n  color: #ffffff;\n\n  font-size: 18px;\n  line-height: 1.35;\n\n  font-weight: 700;\n\n}\n\n\n.bseo-testimonio-company {\n\n  color: #ffffff;\n\n  font-size: 18px;\n  line-height: 1.35;\n\n  font-weight: 400;\n\n}\n\n\n.bseo-testimonio-logo {\n\n  display: flex;\n\n  align-items: center;\n\n  justify-content: flex-start;\n\n  min-width: 130px;\n  min-height: 55px;\n\n}\n\n\n.bseo-testimonio-logo img {\n\n  display: block;\n\n  width: auto;\n  max-width: 120px;\n\n  max-height: 55px;\n\n  object-fit: contain;\n\n}\n\n\n\n\/* =========================================================\n   FOTO PERSONA\n   ========================================================= *\/\n\n.bseo-testimonio-person {\n\n  display: flex;\n\n  align-items: center;\n  justify-content: center;\n\n}\n\n\n.bseo-testimonio-person img {\n\n  display: block;\n\n  width: min(100%, 300px);\n\n  height: auto;\n\n  margin: 0;\n\n}\n\n\n\n\/* =========================================================\n   FLECHAS\n   ========================================================= *\/\n\n.bseo-testimonios-arrow {\n\n  position: absolute;\n\n  z-index: 5;\n\n  top: 50%;\n\n  margin: 0;\n  padding: 0;\n\n  border: 0;\n\n  background: transparent;\n\n  color: #ffffff;\n\n  font-family: Arial, sans-serif;\n\n  font-size: 48px;\n  line-height: 1;\n\n  font-weight: 300;\n\n  cursor: pointer;\n\n  transform: translateY(-50%);\n\n  opacity: 1;\n\n  transition:\n    opacity .2s ease,\n    transform .2s ease;\n\n}\n\n\n.bseo-testimonios-arrow:hover {\n\n  opacity: .7;\n\n}\n\n\n.bseo-testimonios-arrow:focus-visible {\n\n  outline:\n    2px\n    solid\n    #ffffff;\n\n  outline-offset: 5px;\n\n}\n\n\n.bseo-testimonios-prev {\n\n  left: 18px;\n\n}\n\n\n.bseo-testimonios-next {\n\n  right: 18px;\n\n}\n\n\n\n\/* =========================================================\n   TABLET\n   ========================================================= *\/\n\n@media (max-width: 900px) {\n\n  .bseo-testimonio {\n\n    grid-template-columns:\n      minmax(0, 1.4fr)\n      minmax(180px, .6fr);\n\n    gap: 30px;\n\n    padding:\n      45px\n      55px;\n\n  }\n\n\n  .bseo-testimonio-person img {\n\n    max-width: 230px;\n\n  }\n\n}\n\n\n\n\/* =========================================================\n   M\u00d3VIL\n   ========================================================= *\/\n\n@media (max-width: 768px) {\n\n  .bseo-testimonios-original {\n\n    padding:\n      55px\n      20px\n      55px;\n\n  }\n\n\n  \/* ARRIBA SIGUE CENTRADO *\/\n\n  .bseo-testimonios-kicker {\n\n    font-size: 13px !important;\n\n    text-align: center !important;\n\n  }\n\n\n  .bseo-testimonios-title {\n\n    margin:\n      0\n      auto\n      30px\n      auto !important;\n\n    font-size: 29px !important;\n\n    line-height: 1.2 !important;\n\n    text-align: center !important;\n\n  }\n\n\n  \/* TESTIMONIO SIGUE A LA IZQUIERDA *\/\n\n  .bseo-testimonio {\n\n    grid-template-columns:\n      minmax(0, 1.4fr)\n      minmax(105px, .6fr);\n\n    align-items: center;\n\n    gap: 15px;\n\n    min-height: 300px;\n\n    padding:\n      32px\n      38px;\n\n  }\n\n\n  .bseo-testimonio-content {\n\n    text-align: left;\n\n  }\n\n\n  .bseo-testimonio-stars {\n\n    width: 90px;\n\n    margin:\n      0\n      0\n      15px\n      0;\n\n  }\n\n\n  .bseo-testimonio-text {\n\n    margin:\n      0\n      0\n      22px\n      0 !important;\n\n    font-size: 14px !important;\n\n    line-height: 1.45 !important;\n\n    text-align: left !important;\n\n  }\n\n\n  .bseo-testimonio-bottom {\n\n    justify-content: flex-start;\n\n    gap: 18px;\n\n  }\n\n\n  .bseo-testimonio-author {\n\n    align-items: flex-start;\n\n    min-width: 90px;\n\n    text-align: left;\n\n  }\n\n\n  .bseo-testimonio-name {\n\n    font-size: 14px !important;\n\n  }\n\n\n  .bseo-testimonio-company {\n\n    font-size: 10px !important;\n\n  }\n\n\n  .bseo-testimonio-logo {\n\n    justify-content: flex-start;\n\n    min-width: 80px;\n\n  }\n\n\n  .bseo-testimonio-logo img {\n\n    max-width: 90px;\n\n    max-height: 38px;\n\n  }\n\n\n  .bseo-testimonio-person img {\n\n    width: 100%;\n\n    max-width: 180px;\n\n  }\n\n\n  .bseo-testimonios-prev {\n\n    left: 5px;\n\n  }\n\n\n  .bseo-testimonios-next {\n\n    right: 5px;\n\n  }\n\n\n  .bseo-testimonios-arrow {\n\n    font-size: 38px;\n\n  }\n\n}\n\n\n\n\/* =========================================================\n   M\u00d3VIL MUY PEQUE\u00d1O\n   ========================================================= *\/\n\n@media (max-width: 520px) {\n\n  .bseo-testimonio {\n\n    grid-template-columns:\n      minmax(0, 1.5fr)\n      minmax(85px, .5fr);\n\n    padding:\n      28px\n      28px;\n\n  }\n\n\n  .bseo-testimonio-bottom {\n\n    flex-direction: column;\n\n    align-items: flex-start;\n\n    justify-content: flex-start;\n\n    gap: 10px;\n\n  }\n\n\n  .bseo-testimonio-logo {\n\n    justify-content: flex-start;\n\n  }\n\n\n  .bseo-testimonio-logo img {\n\n    max-width: 75px;\n\n  }\n\n\n  .bseo-testimonio-person img {\n\n    max-width: 130px;\n\n  }\n\n}\n\n\n\n\/* =========================================================\n   REDUCIR MOVIMIENTO\n   ========================================================= *\/\n\n@media (prefers-reduced-motion: reduce) {\n\n  .bseo-testimonios-track {\n\n    transition: none;\n\n  }\n\n}\n\n<\/style>\n\n\n\n<script>\n\n(function () {\n\n  function initBigseoTestimonials() {\n\n    const slider =\n      document.querySelector(\n        '.bseo-testimonios-slider'\n      );\n\n    if (!slider) {\n      return;\n    }\n\n\n    const track =\n      slider.querySelector(\n        '.bseo-testimonios-track'\n      );\n\n\n    const slides =\n      Array.from(\n        slider.querySelectorAll(\n          '.bseo-testimonio'\n        )\n      );\n\n\n    const previous =\n      slider.querySelector(\n        '.bseo-testimonios-prev'\n      );\n\n\n    const next =\n      slider.querySelector(\n        '.bseo-testimonios-next'\n      );\n\n\n    if (\n      !track ||\n      slides.length < 1\n    ) {\n      return;\n    }\n\n\n\n    let current = 0;\n\n    let timer = null;\n\n    let touchStartX = 0;\n\n    let touchEndX = 0;\n\n    const autoplayDelay = 5000;\n\n\n\n    function updateSlider() {\n\n      track.style.transform =\n        'translate3d(-' +\n        (current * 100) +\n        '%,0,0)';\n\n\n      slides.forEach(\n        function (slide, index) {\n\n          const active =\n            index === current;\n\n          slide.classList.toggle(\n            'is-active',\n            active\n          );\n\n          slide.setAttribute(\n            'aria-hidden',\n            active\n              ? 'false'\n              : 'true'\n          );\n\n        }\n      );\n\n    }\n\n\n\n    function nextSlide() {\n\n      current =\n        (current + 1)\n        %\n        slides.length;\n\n      updateSlider();\n\n    }\n\n\n\n    function previousSlide() {\n\n      current =\n        (\n          current - 1 +\n          slides.length\n        )\n        %\n        slides.length;\n\n      updateSlider();\n\n    }\n\n\n\n    function startAutoplay() {\n\n      stopAutoplay();\n\n      timer =\n        window.setInterval(\n          nextSlide,\n          autoplayDelay\n        );\n\n    }\n\n\n    function stopAutoplay() {\n\n      if (timer) {\n\n        window.clearInterval(\n          timer\n        );\n\n        timer = null;\n\n      }\n\n    }\n\n\n    function restartAutoplay() {\n\n      stopAutoplay();\n\n      startAutoplay();\n\n    }\n\n\n\n    if (next) {\n\n      next.addEventListener(\n        'click',\n        function () {\n\n          nextSlide();\n\n          restartAutoplay();\n\n        }\n      );\n\n    }\n\n\n    if (previous) {\n\n      previous.addEventListener(\n        'click',\n        function () {\n\n          previousSlide();\n\n          restartAutoplay();\n\n        }\n      );\n\n    }\n\n\n\n    slider.addEventListener(\n      'touchstart',\n      function (event) {\n\n        touchStartX =\n          event.changedTouches[0].screenX;\n\n      },\n      {\n        passive: true\n      }\n    );\n\n\n    slider.addEventListener(\n      'touchend',\n      function (event) {\n\n        touchEndX =\n          event.changedTouches[0].screenX;\n\n\n        const difference =\n          touchEndX -\n          touchStartX;\n\n\n        if (\n          Math.abs(difference)\n          <\n          45\n        ) {\n          return;\n        }\n\n\n        if (\n          difference < 0\n        ) {\n\n          nextSlide();\n\n        } else {\n\n          previousSlide();\n\n        }\n\n\n        restartAutoplay();\n\n      },\n      {\n        passive: true\n      }\n    );\n\n\n\n    slider.addEventListener(\n      'mouseenter',\n      stopAutoplay\n    );\n\n\n    slider.addEventListener(\n      'mouseleave',\n      startAutoplay\n    );\n\n\n\n    slider.setAttribute(\n      'tabindex',\n      '0'\n    );\n\n\n    slider.addEventListener(\n      'keydown',\n      function (event) {\n\n        if (\n          event.key ===\n          'ArrowRight'\n        ) {\n\n          nextSlide();\n\n          restartAutoplay();\n\n        }\n\n\n        if (\n          event.key ===\n          'ArrowLeft'\n        ) {\n\n          previousSlide();\n\n          restartAutoplay();\n\n        }\n\n      }\n    );\n\n\n\n    updateSlider();\n\n    startAutoplay();\n\n  }\n\n\n\n  if (\n    document.readyState ===\n    'loading'\n  ) {\n\n    document.addEventListener(\n      'DOMContentLoaded',\n      initBigseoTestimonials\n    );\n\n  } else {\n\n    initBigseoTestimonials();\n\n  }\n\n})();\n\n<\/script>\n\n<!-- =========================================================\n     \/BIGSEO \u00b7 TESTIMONIALS\n     ========================================================= -->\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-8c6319da\" id=\"medios\"><div class=\"gb-inside-container\">\n\n<!-- ============================================================\n     BIGSEO \u00b7 Carrusel de medios \"Media appearances\" (mejorado)\n     Fixes aplicados:\n     - Bug m\u00f3vil: track width:1000% + sequence\/item en % daba un logo\n       a pantalla completa. Sustituido por flex:auto + width:max-content\n       (misma t\u00e9cnica robusta que el carrusel de clientes).\n     - prefers-reduced-motion ya no mata el loop (animation:none):\n       ahora sigue en bucle, solo m\u00e1s lento.\n     - Quitado content-visibility:auto (puede \"congelar\" animaciones\n       infinitas en Chromium).\n     ============================================================ -->\n<section id=\"bigseo-press-carousel\" class=\"press-carousel-section\">\n  <style>\n    #bigseo-press-carousel{\n      --brand:#0020FF;\n      --ink:#0b1220;\n      --bg:#ffffff;\n\n      position:relative;\n      z-index:1;\n      display:block;\n      overflow:hidden;\n      padding:clamp(34px,5vw,44px) 20px;\n      background:var(--bg);\n      font-family:'Montserrat', sans-serif;\n    }\n\n    #bigseo-press-carousel *,\n    #bigseo-press-carousel *::before,\n    #bigseo-press-carousel *::after{ box-sizing:border-box; }\n\n    #bigseo-press-carousel .press-carousel-inner{\n      width:min(1480px,100%);\n      margin:0 auto;\n    }\n\n    #bigseo-press-carousel .press-h2{\n      margin:0 0 clamp(24px,3vw,30px);\n      font-size:clamp(28px,3.2vw,44px);\n      line-height:1.08;\n      font-weight:800;\n      text-align:center;\n      letter-spacing:-0.035em;\n      color:var(--ink);\n    }\n\n    #bigseo-press-carousel .press-carousel-viewport{\n      position:relative;\n      width:100%;\n      overflow:hidden;\n    }\n\n    #bigseo-press-carousel .press-carousel-viewport::before,\n    #bigseo-press-carousel .press-carousel-viewport::after{\n      content:\"\";\n      position:absolute;\n      top:0; bottom:0;\n      z-index:2;\n      width:80px;\n      pointer-events:none;\n    }\n    #bigseo-press-carousel .press-carousel-viewport::before{\n      left:0; background:linear-gradient(90deg, var(--bg), rgba(255,255,255,0));\n    }\n    #bigseo-press-carousel .press-carousel-viewport::after{\n      right:0; background:linear-gradient(270deg, var(--bg), rgba(255,255,255,0));\n    }\n\n    \/* ===== T\u00e9cnica robusta: ancho autom\u00e1tico, no porcentajes fr\u00e1giles ===== *\/\n    #bigseo-press-carousel .press-carousel-track{\n      display:flex;\n      align-items:center;\n      width:max-content;\n      will-change:transform;\n      animation:bigseoPressMarquee 26s linear infinite;\n    }\n\n    #bigseo-press-carousel .press-carousel-sequence{\n      display:flex;\n      align-items:center;\n      flex:0 0 auto;\n    }\n\n    #bigseo-press-carousel .press-item{\n      flex:0 0 clamp(150px, 18vw, 240px);\n      display:flex;\n      align-items:center;\n      justify-content:center;\n      min-height:82px;\n      padding:12px 20px;\n      text-align:center;\n    }\n\n    #bigseo-press-carousel .press-item img{\n      display:block;\n      width:auto;\n      max-width:180px;\n      height:auto;\n      max-height:56px;\n      object-fit:contain;\n      transition:transform .18s ease;\n      \/* recolorea el logo (originalmente negro\/color) al azul de marca *\/\n      filter:\n        brightness(0) saturate(100%)\n        invert(9%) sepia(98%) saturate(7486%)\n        hue-rotate(228deg) brightness(102%) contrast(119%);\n    }\n\n    @keyframes bigseoPressMarquee{\n      from{ transform:translate3d(0,0,0); }\n      to{ transform:translate3d(-50%,0,0); }\n    }\n\n    @media (hover:hover) and (pointer:fine){\n      #bigseo-press-carousel .press-carousel-track:hover{ animation-play-state:paused; }\n      #bigseo-press-carousel .press-item:hover img{ transform:scale(1.08); }\n    }\n\n    @media (max-width:767px){\n      #bigseo-press-carousel{ padding:34px 14px 38px; }\n      #bigseo-press-carousel .press-carousel-track{ animation-duration:18s; }\n      #bigseo-press-carousel .press-item{\n        flex-basis:clamp(120px, 42vw, 170px);\n        min-height:70px;\n        padding:10px 14px;\n      }\n      #bigseo-press-carousel .press-item img{ max-width:140px; max-height:46px; }\n      #bigseo-press-carousel .press-carousel-viewport::before,\n      #bigseo-press-carousel .press-carousel-viewport::after{ width:34px; }\n    }\n\n    \/* Antes esto pon\u00eda animation:none y el carrusel se quedaba est\u00e1tico\n       (\"sin loop\"). Ahora sigue en bucle, solo mucho m\u00e1s lento. *\/\n    @media (prefers-reduced-motion:reduce){\n      #bigseo-press-carousel .press-carousel-track{ animation-duration:120s; }\n      #bigseo-press-carousel .press-item img{ transition:none; }\n    }\n  <\/style>\n\n  <div class=\"press-carousel-inner\">\n    <h2 class=\"press-h2\">Media appearances<\/h2>\n\n    <div class=\"press-carousel-viewport\" aria-label=\"Media outlets that have featured BIGSEO\">\n      <div class=\"press-carousel-track\">\n\n        <div class=\"press-carousel-sequence\">\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/El-Pais.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"El Pa\u00eds\"><\/div>\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/Forbes.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"Forbes\"><\/div>\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/rtve.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"RTVE\"><\/div>\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/El-espanol-imagotipo.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"El Espa\u00f1ol\"><\/div>\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/La-vanguardia-imagotipo.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"La Vanguardia\"><\/div>\n        <\/div>\n\n        <div class=\"press-carousel-sequence\" aria-hidden=\"true\">\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/El-Pais.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"\"><\/div>\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/Forbes.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"\"><\/div>\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/rtve.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"\"><\/div>\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/El-espanol-imagotipo.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"\"><\/div>\n          <div class=\"press-item\"><img loading=\"lazy\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/La-vanguardia-imagotipo.png\" width=\"200\" height=\"60\" loading=\"lazy\" decoding=\"async\" alt=\"\"><\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-8166d03d\" id=\"romuald-fons\"><div class=\"gb-inside-container\">\n\n<script type=\"application\/json\">\r\n{\r\n  \"@context\": \"http:\/\/schema.org\",\r\n  \"@type\": \"Person\",\r\n  \"name\": \"Romuald Fons\",\r\n  \"url\": \"https:\/\/romualdfons.com\/romuald-fons-autor\/\",\r\n  \"image\": \"https:\/\/romualdfons.com\/wp-content\/uploads\/2023\/05\/romuald-nosotros.webp\",\r\n  \"jobTitle\": [\r\n    \"CEO &amp; Founder de BIGSEO\",\r\n    \"Consultor SEO freelance\",\r\n    \"Youtuber\",\r\n    \"Formador en SEO y Marketing Digital\"\r\n  ],\r\n  \"worksFor\": {\r\n    \"@type\": \"Organization\",\r\n    \"name\": \"BIGSEO\",\r\n    \"url\": \"https:\/\/bigseo.com\/\"\r\n  },\r\n  \"alumniOf\": {\r\n    \"@type\": \"EducationalOrganization\",\r\n    \"name\": \"ETSAB \u2013 Escola T\u00e8cnica Superior d\u2019Arquitectura de Barcelona\",\r\n    \"url\": \"https:\/\/etsab.upc.edu\/\"\r\n  },\r\n  \"award\": [\r\n    \"Best 100 Influencer por Forbes 2021\",\r\n    \"Top Business Influencer por Eshow 2022\",\r\n    \"Premio especial en reconocimiento al \u00e9xito de sus negocios digitales por Escuela Brandea 2023\"\r\n  ],\r\n  \"sameAs\": [\r\n    \"https:\/\/www.facebook.com\/romualdfons\",\r\n    \"https:\/\/twitter.com\/RomualdFons\",\r\n    \"https:\/\/www.linkedin.com\/in\/romuald-fons-30523658\",\r\n    \"https:\/\/www.instagram.com\/romualdfons\/\",\r\n    \"https:\/\/www.youtube.com\/@RomualdFonsTV\"\r\n  ],\r\n  \"description\": \"Durante m\u00e1s de una d\u00e9cada, Romuald Fons ha dedicado su experiencia a asistir a empresas y emprendedores en la optimizaci\u00f3n de sus estrategias de marketing digital. Su liderazgo ha sido fundamental en el desarrollo de la mayor comunidad de SEO de habla hispana en el mundo, beneficiando a m\u00e1s de un mill\u00f3n de personas a trav\u00e9s de sus redes sociales con formaci\u00f3n especializada en este campo.\",\r\n  \"birthDate\": \"1980-03-15\", \r\n  \"nationality\": \"Spanish\",\r\n  \"knowsAbout\": [\r\n    \"Search Engine Optimization (SEO)\",\r\n    \"Marketing Digital\",\r\n    \"Creaci\u00f3n de Contenidos\",\r\n    \"Estrategias de Negocio\"\r\n  ],\r\n  \"worksLocation\": {\r\n    \"@type\": \"Place\",\r\n    \"address\": {\r\n      \"@type\": \"PostalAddress\",\r\n      \"streetAddress\": \"C\/ del Dr. Trueta, 50, Planta 3\",\r\n      \"addressLocality\": \"Barcelona\",\r\n      \"addressRegion\": \"Barcelona\",\r\n      \"postalCode\": \"08005\",\r\n      \"addressCountry\": \"ES\"\r\n    }\r\n  }\r\n}\r\n<\/script>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-bccce1b2\">\n<div class=\"gb-grid-column gb-grid-column-f410d875\"><div class=\"gb-container gb-container-f410d875\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-f4455b16 gb-headline-text\">Passion for Digital Marketing<\/h2>\n\n\n\n<p class=\"has-base-3-color has-text-color wp-block-paragraph\">BIGSEO was created in 2012 by Romuald Fons, who has been recognized by Forbes, Eshow, and Brandea. He is internationally recognized as one of the most influential marketing professionals.<\/p>\n\n\n\n<p class=\"has-base-3-color has-text-color wp-block-paragraph\">For more than a decade, Romuald Fons has dedicated his expertise to helping companies and entrepreneurs optimize their digital marketing strategies. His leadership has been instrumental in developing the largest Spanish-speaking SEO community in the world, benefiting more than a million people through his social media channels with specialized training in this field.<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5b688e21\"><div class=\"gb-container gb-container-5b688e21\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"394\" src=\"http:\/\/bigseo.com\/wp-content\/uploads\/romuald-fons-marketing-digital.webp\" alt=\"Romuald Fons, profesional del marketing digital, especializado en SEO\" class=\"wp-image-88487\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/romuald-fons-marketing-digital.webp 576w, https:\/\/bigseo.com\/wp-content\/uploads\/romuald-fons-marketing-digital-300x205.webp 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-bd73accb\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-8ef83a36\">\n<div class=\"gb-grid-column gb-grid-column-9c0daaeb\"><div class=\"gb-container gb-container-9c0daaeb\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-639cf0c8\"><div class=\"gb-container gb-container-639cf0c8\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-b41081d9 gb-headline-text underline\">Want to generate business?<br><a href=\"https:\/\/bigseo.com\/en\/booking-consultancy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let's talk!<\/a><\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-32642c9d\"><div class=\"gb-container gb-container-32642c9d\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p> &#8230; <a title=\"Reversal Inbound Agency\" class=\"read-more\" href=\"https:\/\/bigseo.com\/en\/reversal-inbound\/\" aria-label=\"More on Reversal Inbound Agency\">Read more<\/a><\/p>\n","protected":false},"author":46,"featured_media":92857,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-87613","page","type-page","status-publish","has-post-thumbnail","infinite-scroll-item"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 Reversal Inbound Strategy | Content that Drives Sales Faster | BIGSEO<\/title>\n<meta name=\"description\" content=\"Stop waiting for slow SEO. Reversal Inbound targets purchase intent before information. Boost your ROI and accelerate your sales with our unique content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigseo.com\/en\/reversal-inbound\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7 Reversal Inbound Strategy | Content that Drives Sales Faster | BIGSEO\" \/>\n<meta property=\"og:description\" content=\"Stop waiting for slow SEO. Reversal Inbound targets purchase intent before information. 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