{"id":91522,"date":"2024-01-04T14:33:32","date_gmt":"2024-01-04T14:33:32","guid":{"rendered":"https:\/\/bigseo.com\/pepe-lozano-joyeros\/"},"modified":"2025-09-04T11:16:45","modified_gmt":"2025-09-04T11:16:45","slug":"pepe-lozano-joyeros","status":"publish","type":"page","link":"https:\/\/bigseo.com\/en\/pepe-lozano-joyeros\/","title":{"rendered":"Caso de \u00c9xito \u2013 Joyer\u00eda Pepe Lozano"},"content":{"rendered":"
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Joyer\u00eda Pepe Lozano<\/strong><\/p>\n\n\n\n

Increase revenue by 156%<\/mark><\/strong><\/h1>\n\n\n\n
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Pepe Lozano has achieved the top position for transactional keywords with the highest conversion potential, such as: \u2018gold jewellery\u2019, \u2018gold chain for men\u2019 and \u2018silver chains\u2019.<\/p>\n\n\n\n

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\n\nBook a Consultation<\/a>\n\n\n\nSee the solution<\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n
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+615%<\/strong><\/p>\n\n\n\n

Website visibility<\/p>\n\n<\/div><\/div><\/div>\n\n

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+291%<\/strong><\/p>\n\n\n\n

Organic Sessions<\/p>\n\n<\/div><\/div><\/div>\n\n

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+156%<\/strong><\/p>\n\n\n\n

from Organic Traffic Revenue<\/p>\n\n<\/div><\/div><\/div>\n\n

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+1150%<\/strong><\/p>\n\n\n\n

Keywords in Top3<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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THE COMPANY<\/strong><\/p>\n\n\n\n

E-commerce specialising in the sale of gold and silver jewellery designed for men and women<\/h2>\n\n<\/div><\/div><\/div>\n\n
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Pepe Lozano Joyeros<\/a><\/strong> is a family business that opened its doors in the province of Valencia in 1972. It is a physical and online store that offers the highest quality Spanish and Italian jewellery.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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THE CHALLENGE<\/strong><\/strong><\/p>\n\n\n\n

Boost organic revenue in order to reduce advertising investment (SEM)<\/h2>\n\n<\/div><\/div><\/div>\n\n
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Despite the fact that, through paid traffic, the Pepe Lozano Joyeros website was generating a large amount of revenue, the lack of organic positioning for valuable keywords limited the capture of quality organic traffic that would generate revenue and, therefore, the possibility of reducing investment in paid traffic.<\/p>\n\n\n\n

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What was our objective?<\/strong><\/p>\n\n\n\n


– Increase the visibility of the website<\/em>: We sought to position the site among the top search results for key terms related to all types of jewellery products available in this jeweller’s online catalogue.<\/p>\n\n\n\n

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– Improve the positioning of transactional keywords:<\/em> Identification and positioning of these keywords.<\/p>\n\n\n\n

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– Increase organic revenue through the website: <\/em>The increase in visibility and improvement in the rankings of these search terms should translate into a significant increase in the number of purchases made through the website.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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THE SOLUTION<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Implementation of a transactional SEO architecture, modification of the design and structure of the website geared towards conversion<\/h2>\n\n<\/div><\/div><\/div>\n\n
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We decided to tackle this challenge using a transactional SEO strategy focused on the keywords that could bring the most high-quality organic traffic to the e-commerce site.<\/p>\n\n\n\n

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The key points were as follows:<\/strong><\/p>\n\n\n\n

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