{"id":91522,"date":"2026-04-27T22:20:15","date_gmt":"2026-04-27T22:20:15","guid":{"rendered":"https:\/\/bigseo.com\/pepe-lozano-joyeros\/"},"modified":"2026-09-04T23:40:49","modified_gmt":"2026-09-04T23:40:49","slug":"pepe-lozano-joyeros-seo","status":"publish","type":"page","link":"https:\/\/bigseo.com\/en\/case-studies\/pepe-lozano-joyeros-seo\/","title":{"rendered":"Caso de \u00c9xito \u2013 Joyer\u00eda Pepe Lozano"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bigseo.com\/en\/pepe-lozano-joyeros\/\"\n  },\n  \"headline\": \"Pepe Lozano Jewelry Case Study: 156% Increase in Organic Revenue\",\n  \"description\": \"Transactional SEO and CRO strategy for Pepe Lozano Joyeros, achieving top rankings for gold and silver jewelry keywords and massive visibility growth.\",\n  \"image\": \"https:\/\/bigseo.com\/wp-content\/uploads\/pepe-lozano-case-study.png\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BIGSEO\",\n    \"url\": \"https:\/\/bigseo.com\/en\/\"\n  },\n  \"publisher\": {\n    \"@id\": \"https:\/\/bigseo.com\/#organization\"\n  },\n  \"review\": {\n    \"@type\": \"Review\",\n    \"reviewRating\": {\n      \"@type\": \"Rating\",\n      \"ratingValue\": \"5\",\n      \"bestRating\": \"5\"\n    },\n    \"author\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Pepe Lozano Joyeros\"\n    },\n    \"reviewBody\": \"BIGSEO helped us dominate the search results for gold jewelry, leading to a 156% increase in sales and a 291% growth in organic traffic within 18 months.\"\n  }\n}\n<\/script>\n\n\n<div class=\"gb-container gb-container-b40b5542 full-height\" id=\"home\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-59c898f6\">\n<div class=\"gb-grid-column gb-grid-column-8fe93fb3\"><div class=\"gb-container gb-container-8fe93fb3\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-ca2feb18 gb-headline-text\"><strong>Joyer\u00eda Pepe Lozano<\/strong><\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-a7ca03f6 gb-headline-text mb-0\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\">Increase revenue by 156%<\/mark><\/strong><\/h1>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-0d707ed2 gb-headline-text\">Pepe Lozano has achieved the top position for transactional keywords with the highest conversion potential, such as: \u2018gold jewellery\u2019, \u2018gold chain for men\u2019 and \u2018silver chains\u2019.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6ac73bb download-cta-top\">\n\n<a class=\"gb-button gb-button-5f07eacc gb-button-text\" href=\"https:\/\/bigseo.com\/en\/booking-consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book a Consultation<\/strong><\/a>\n\n\n\n<a class=\"gb-button gb-button-d9ddf671 gb-button-text\" href=\"#solucion\">See the solution<\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1a040876\"><div class=\"gb-container gb-container-1a040876\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-5e9b2491\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-73fa4112\">\n<div class=\"gb-grid-column gb-grid-column-7abf13b3\"><div class=\"gb-container gb-container-7abf13b3\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\">+<strong>615%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">Website visibility<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9c5a194c\"><div class=\"gb-container gb-container-9c5a194c\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\">+<strong>291%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">Organic Sessions<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-db9ac208\"><div class=\"gb-container gb-container-db9ac208\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\">+<strong>156%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">from Organic Traffic Revenue<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-53c58c4c\"><div class=\"gb-container gb-container-53c58c4c\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\">+<strong>1150%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">Keywords in Top3<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-d81fd462\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7047218\">\n<div class=\"gb-grid-column gb-grid-column-4ecffe62\"><div class=\"gb-container gb-container-4ecffe62\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-adaa7110 gb-headline-text\"><strong>THE COMPANY<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-c11a898a gb-headline-text\">E-commerce specialising in the sale of gold and silver jewellery designed for men and women<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-fb9c09ba\"><div class=\"gb-container gb-container-fb9c09ba\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/pepelozanojoyero.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pepe Lozano Joyeros<\/a><\/strong> is a family business that opened its doors in the province of Valencia in 1972. It is a physical and online store that offers the highest quality Spanish and Italian jewellery.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-e7f4f5a3\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b7ebe62c\">\n<div class=\"gb-grid-column gb-grid-column-b8a2d286\"><div class=\"gb-container gb-container-b8a2d286\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-69a2cfd3 gb-headline-text\"><strong><strong>THE CHALLENGE<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-f9487564 gb-headline-text\">Boost organic revenue in order to reduce advertising investment (SEM)<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-721cd9c9\"><div class=\"gb-container gb-container-721cd9c9\"><div class=\"gb-inside-container\">\n\n<p class=\"wp-block-paragraph\">Despite the fact that, through paid traffic, the Pepe Lozano Joyeros website was generating a large amount of revenue, the lack of organic positioning for valuable keywords limited the capture of quality organic traffic that would generate revenue and, therefore, the possibility of reducing investment in paid traffic.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\"><strong>What was our objective?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>&#8211; Increase the visibility of the website<\/em>: We sought to position the site among the top search results for key terms related to all types of jewellery products available in this jeweller&#8217;s online catalogue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Improve the positioning of transactional keywords:<\/em> Identification and positioning of these keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Increase organic revenue through the website: <\/em>The increase in visibility and improvement in the rankings of these search terms should translate into a significant increase in the number of purchases made through the website.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-09e79083\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-db1f5ba9\">\n<div class=\"gb-grid-column gb-grid-column-210ca9dd\"><div class=\"gb-container gb-container-210ca9dd\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-5d21f645 gb-headline-text\"><strong><strong><strong>THE SOLUTION<\/strong><\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-3ea2a72e gb-headline-text\">Implementation of a transactional SEO architecture, modification of the design and structure of the website geared towards conversion<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e03e2222\"><div class=\"gb-container gb-container-e03e2222\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">We decided to tackle this challenge using a transactional SEO strategy focused on the keywords that could bring the most high-quality organic traffic to the e-commerce site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The key points were as follows:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li>Research into transactional keywords.<\/li>\n\n\n\n<li>Structure of categories and subcategories grouping different types of products.<\/li>\n\n\n\n<li>Creation of quality content for all product categories on the website.<\/li>\n\n\n\n<li>Technical SEO optimisation.<\/li>\n\n\n\n<li>Improvement of CRO and website design focused on increasing online purchases.<\/li>\n<\/ul>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-c79d1897\" id=\"solucion\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns alignfull has-accent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"gb-headline gb-headline-727c989a gb-headline-text\"><strong>THE RESULTS<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-3-color has-text-color\">Significant increase in turnover for Pepe Lozano Joyeros<\/h2>\n\n\n\n<p class=\"has-text-align-left has-base-3-color has-text-color wp-block-paragraph\">The project has had a very positive impact over the last year and a half, demonstrating the success of the strategy implemented by BIGSEO. The most relevant results obtained are as follows.<\/p>\n\n\n\n<p class=\"has-text-align-left has-base-3-color has-text-color wp-block-paragraph\"><strong>&#8211; Increased visibility and impressions for the site: <\/strong>The implementation of a new structure for the home page and categories, along with relevant, informative and valuable content, has strengthened the e-commerce site&#8217;s position for many transactional keywords that have added significant value.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155135-1024x347.png\" alt=\"\" class=\"wp-image-87798\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155135-1024x347.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155135-300x102.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155135-768x260.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155135-1536x520.png 1536w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155135.png 1627w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left has-base-3-color has-text-color wp-block-paragraph\"><strong>&#8211; Increase in quality organic traffic: <\/strong>There has been significant growth in organic traffic to the website. The implementation of effective SEO practices has enabled the e-commerce site to reach new potential online jewellery buyers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"322\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155239-1024x322.png\" alt=\"\" class=\"wp-image-87800\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155239-1024x322.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155239-300x94.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155239-768x242.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155239-1536x483.png 1536w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155239.png 1557w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left has-base-3-color has-text-color wp-block-paragraph\"><strong>&#8211; Increased positioning for transactional keywords: <\/strong>We achieved top positions in search results for transactional keywords that are key to the business. This has increased the visibility of Pepe Lozano Joyeros among users with specific search intentions related to the products offered.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"343\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155604-1024x343.png\" alt=\"\" class=\"wp-image-87802\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155604-1024x343.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155604-300x101.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155604-768x257.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155604-1536x515.png 1536w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155604.png 1554w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\">(Keywords in the Top 3)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155635-1024x339.png\" alt=\"\" class=\"wp-image-87804\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155635-1024x339.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155635-300x99.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155635-768x255.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155635-1536x509.png 1536w, https:\/\/bigseo.com\/wp-content\/uploads\/Captura-de-pantalla-2024-01-04-155635.png 1557w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\">(Keywords in the Top 5)<\/p>\n\n\n\n<p class=\"has-text-align-left has-base-3-color has-text-color wp-block-paragraph\"><strong>&#8211; Increase in organic traffic revenue:<\/strong> Thanks to all the KPIs achieved, organic traffic revenue has increased significantly. This has made it possible to reduce investment in advertising, thereby increasing profit margins.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-b104690f\"><div class=\"gb-inside-container\">\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- =========================================================\n     BIGSEO \u00b7 MORE SUCCESS STORIES\n     Case study: \/en\/case-studies\/pepe-lozano-joyeros-seo\/  (excludes itself)\n     ========================================================= -->\n\n<section id=\"bigseo-related-cases\" class=\"brel\" aria-labelledby=\"bigseo-related-cases-title\">\n\n  <div class=\"brel__header\">\n    <p class=\"brel__eyebrow\">MORE SEO CASE STUDIES<\/p>\n    <h2 id=\"bigseo-related-cases-title\" class=\"brel__title\">Other organic growth projects<\/h2>\n  <\/div>\n\n 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