{"id":92479,"date":"2026-01-30T12:27:00","date_gmt":"2026-01-30T12:27:00","guid":{"rendered":"https:\/\/bigseo.com\/sosmatic-caso-exito-sem\/"},"modified":"2026-09-04T23:40:28","modified_gmt":"2026-09-04T23:40:28","slug":"sosmatic-ppc","status":"publish","type":"page","link":"https:\/\/bigseo.com\/en\/case-studies\/sosmatic-ppc\/","title":{"rendered":"Caso de \u00e9xito &#8211; SOSMATIC"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"B2B SEM Strategy & CRO Optimization\",\n  \"image\": \"https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-David-Casas-1170x780-1-scaled.jpg\",\n  \"description\": \"Google Ads (Search) campaign optimization and Landing Page CRO for a B2B IT support company in a highly competitive sector.\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"BIGSEO\"\n  },\n  \"review\": {\n    \"@type\": \"Review\",\n    \"reviewRating\": {\n      \"@type\": \"Rating\",\n      \"ratingValue\": \"5\",\n      \"bestRating\": \"5\"\n    },\n    \"author\": {\n      \"@type\": \"Organization\",\n      \"name\": \"SOSMATIC\",\n      \"url\": \"https:\/\/www.sosmatic.es\/en\/\"\n    },\n    \"reviewBody\": \"Thanks to campaign restructuring and landing page optimization, we increased contacts without raising the budget in a high CPC sector. Key results: +65% in contacts, 45% reduction in cost per contact, and +64% in conversion rate.\"\n  }\n}\n<\/script>\n\n\n<div class=\"gb-container gb-container-b40b5542 full-height\" id=\"home\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-59c898f6\">\n<div class=\"gb-grid-column gb-grid-column-8fe93fb3\"><div class=\"gb-container gb-container-8fe93fb3\"><div class=\"gb-inside-container\">\n\n<h1 class=\"gb-headline gb-headline-ca2feb18 gb-headline-text\"><strong>SOSMATIC<\/strong><\/h1>\n\n\n\n<p class=\"gb-headline gb-headline-a7ca03f6 gb-headline-text mb-0\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\">We increased contacts by 67% compared to previous months without increasing investment.<\/mark><\/strong><\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6ac73bb download-cta-top\">\n\n<a class=\"gb-button gb-button-5f07eacc gb-button-text\" href=\"https:\/\/bigseo.com\/en\/booking-consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book a Consultation<\/strong><\/a>\n\n\n\n<a class=\"gb-button gb-button-d9ddf671 gb-button-text\" href=\"#solucion\"><strong>See the solution<\/strong><\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1a040876\"><div class=\"gb-container gb-container-1a040876\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-5e9b2491\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-73fa4112\">\n<div class=\"gb-grid-column gb-grid-column-7abf13b3\"><div class=\"gb-container gb-container-7abf13b3\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\">+65%<\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">increase in contacts<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9c5a194c\"><div class=\"gb-container gb-container-9c5a194c\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\"><strong>45%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">reduction in cost per contact<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-db9ac208\"><div class=\"gb-container gb-container-db9ac208\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\"><strong>+64%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">increase in conversion rate<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-d81fd462\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7047218\">\n<div class=\"gb-grid-column gb-grid-column-4ecffe62\"><div class=\"gb-container gb-container-4ecffe62\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-adaa7110 gb-headline-text\"><strong>THE COMPANY<\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-fb9c09ba\"><div class=\"gb-container gb-container-fb9c09ba\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Sosmatic was founded in 1998 with the mission of helping people solve their IT problems. B2B company specialising in technical support, help desk, customer service and BPO services.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-e7f4f5a3\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b7ebe62c\">\n<div class=\"gb-grid-column gb-grid-column-b8a2d286\"><div class=\"gb-container gb-container-b8a2d286\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-69a2cfd3 gb-headline-text\"><strong><strong>THE CHALLENGE<\/strong><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-721cd9c9\"><div class=\"gb-container gb-container-721cd9c9\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Increase contacts while maintaining investment and without compromising quality in a highly competitive sector where advertising costs are high (average CPC of \u20ac3).<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-09e79083\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-db1f5ba9\">\n<div class=\"gb-grid-column gb-grid-column-210ca9dd\"><div class=\"gb-container gb-container-210ca9dd\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-5d21f645 gb-headline-text\"><strong><strong><strong>THE SOLUTION<\/strong><\/strong><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e03e2222\"><div class=\"gb-container gb-container-e03e2222\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\"><strong>Audit of the advertising account and all the elements involved in the success of the campaigns<\/strong>: campaign architecture, campaign configuration, adverts and landing page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Once the study was completed, we concluded that we needed to <strong>work on the structure of the campaigns<\/strong> and improve the CTR and <strong>conversion rate<\/strong> in order to achieve the set objective.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-cef20bf6\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-c79d1897\" id=\"solucion\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"gb-headline gb-headline-72a0aecb gb-headline-text\"><strong><strong>FIRST STEP<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-3aa69c9a gb-headline-text\">Strategic Review<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After analysing both the main KPIs and the quality of the contacts obtained by each campaign in recent months, we identified the winning campaigns and decided to simplify the account structure and focus on the campaigns that provided us with the best results in order to improve budget distribution and maximise results for the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, we kept only the search campaigns and paused the Display and PMAX campaigns.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"453\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-1.png\" alt=\"\" class=\"wp-image-89078\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-1.png 820w, https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-1-300x166.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-1-768x424.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"gb-headline gb-headline-94ce8953 gb-headline-text\"><strong>STEP TWO<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-9cfed680 gb-headline-text\">Landing Page Optimisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After analysing the quality of our adverts and our competitors&#8217; landing pages, we noticed that there was room for improvement in the optimisation of our landing page. We therefore made a series of <strong>proposals to the client with the aim of improving the quality of our adverts to make them more competitive in auctions and improving the website&#8217;s conversion rate<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include the keywords we are bidding on in the landing page.<\/li>\n\n\n\n<li>Include the value proposition in the landing page text.<\/li>\n\n\n\n<li>Simplify the calls to action.<\/li>\n\n\n\n<li>Improve the persuasiveness of the text.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"512\" height=\"307\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-3.png\" alt=\"\" class=\"wp-image-89080\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-3.png 512w, https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-3-300x180.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"gb-headline gb-headline-2af1a0b7 gb-headline-text\"><strong>STEP THREE<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-e11bcf91 gb-headline-text\">Ad Optimisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In such a competitive sector with such high advertising costs, we knew we had to optimise our ads as much as possible to get the best possible CTR. We carried out the following optimisations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include the value proposition in the copy.<\/li>\n\n\n\n<li>Optimise ad extensions.<\/li>\n\n\n\n<li>Add ads with fixed titles to control the advertising message.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"512\" height=\"257\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-2.png\" alt=\"\" class=\"wp-image-89082\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-2.png 512w, https:\/\/bigseo.com\/wp-content\/uploads\/sosmatic-2-300x151.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns alignfull has-accent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"gb-headline gb-headline-727c989a gb-headline-text\"><strong>THE RESULTS<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-base-3-color has-text-color\">65% increase in contacts with a 45% reduction in cost per contact<\/h2>\n\n\n\n<p class=\"has-base-3-color has-text-color wp-block-paragraph\">The restructuring of campaign architecture and investment, together with improvements in CTR and conversion rates, have been the levers that have allowed us to increase contacts and reduce the cost per contact compared to previous months while maintaining the same advertising investment.<\/p>\n\n\n\n<p class=\"has-base-3-color has-text-color wp-block-paragraph\"><strong>KPIs vs previous months:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-base-color has-text-color has-link-color wp-elements-1\">\n<li>65% increase in contacts (at account level).<\/li>\n\n\n\n<li>45% reduction in cost per contact (at account level).<\/li>\n\n\n\n<li>64% increase in conversion rate (comparing same campaigns).<\/li>\n\n\n\n<li>65% of web contacts come from paid campaigns.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-b104690f\"><div class=\"gb-inside-container\">\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- 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src=\"https:\/\/bigseo.com\/wp-content\/uploads\/fujimae-logo.webp\" alt=\"Fujimae case study\" loading=\"lazy\" decoding=\"async\">\n          <\/div>\n          <div class=\"brel-card__content\">\n            <p class=\"brel-card__category\">PPC \u00b7 Google Ads \u00b7 Meta Ads<\/p>\n            <h3 class=\"brel-card__name\">Fujimae<\/h3>\n            <div class=\"brel-card__result\"><strong>x11<\/strong><span>ROAS in 11 months<\/span><\/div>\n            <p class=\"brel-card__secondary\">1,020 purchases from paid campaigns<\/p>\n            <span class=\"brel-card__cta\">View case study <span>\u2192<\/span><\/span>\n          <\/div>\n        <\/a>\n      <\/article>\n      <article class=\"brel-card\">\n        <a class=\"brel-card__link\" href=\"https:\/\/bigseo.com\/en\/case-studies\/bariatricline-ppc\/\">\n          <div class=\"brel-card__image\">\n            <img src=\"https:\/\/bigseo.com\/wp-content\/uploads\/bariatricline-v2.webp\" alt=\"BariatricLine case study\" loading=\"lazy\" decoding=\"async\">\n          <\/div>\n          <div class=\"brel-card__content\">\n            <p class=\"brel-card__category\">PPC \u00b7 Performance Max \u00b7 Meta Ads<\/p>\n            <h3 class=\"brel-card__name\">BariatricLine<\/h3>\n            <div class=\"brel-card__result\"><strong>3.33<\/strong><span>overall ROAS<\/span><\/div>\n            <p class=\"brel-card__secondary\">4.75 ROAS in Performance Max campaigns<\/p>\n            <span class=\"brel-card__cta\">View case study <span>\u2192<\/span><\/span>\n          <\/div>\n        <\/a>\n      <\/article>\n      <article class=\"brel-card\">\n        <a class=\"brel-card__link\" href=\"https:\/\/bigseo.com\/en\/case-studies\/montaner-ppc\/\">\n          <div class=\"brel-card__image\">\n            <img src=\"https:\/\/bigseo.com\/wp-content\/uploads\/montaner-new.webp\" alt=\"Montaner case study\" loading=\"lazy\" decoding=\"async\">\n          <\/div>\n          <div class=\"brel-card__content\">\n     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class=\"brel-card__name\">Eco Tuk Tuk<\/h3>\n            <div class=\"brel-card__result\"><strong>520%<\/strong><span>ROAS in Google Ads<\/span><\/div>\n            <p class=\"brel-card__secondary\">+314 purchases from paid campaigns<\/p>\n            <span class=\"brel-card__cta\">View case study <span>\u2192<\/span><\/span>\n          <\/div>\n        <\/a>\n      <\/article>\n    <\/div>\n\n    <button class=\"brel__arrow brel__arrow--next\" type=\"button\" aria-label=\"More case studies\">\u2192<\/button>\n\n  <\/div>\n\n  <div class=\"brel__all\">\n    <a class=\"brel__all-link\" href=\"https:\/\/bigseo.com\/en\/case-studies\/\">View all case studies <span aria-hidden=\"true\">\u2192<\/span><\/a>\n  <\/div>\n\n<\/section>\n\n<style>\n.brel{--blue:#1233ff;--black:#17181d;--border:#e8e8e8;width:100%;max-width:1480px;margin:0 auto;padding:80px 35px 70px;box-sizing:border-box;font-family:Montserrat,sans-serif}\n.brel *{box-sizing:border-box}\n.brel__header{max-width:1000px;margin:0 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