{"id":92483,"date":"2026-01-30T12:35:09","date_gmt":"2026-01-30T12:35:09","guid":{"rendered":"https:\/\/bigseo.com\/montaner-caso-exito-sem\/"},"modified":"2026-01-30T23:39:21","modified_gmt":"2026-01-30T23:39:21","slug":"montaner-case-study-ppc","status":"publish","type":"page","link":"https:\/\/bigseo.com\/en\/montaner-case-study-ppc\/","title":{"rendered":"Caso de \u00e9xito &#8211; MONTANER"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"B2B SEM Strategy & Performance Max\",\n  \"image\": \"https:\/\/bigseo.com\/wp-content\/uploads\/Montaner.webp\",\n  \"description\": \"Multi-channel advertising strategy (Google Ads & Meta Ads) for an HR consultancy, focused on qualified B2B lead generation.\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"BIGSEO\"\n  },\n  \"review\": {\n    \"@type\": \"Review\",\n    \"reviewRating\": {\n      \"@type\": \"Rating\",\n      \"ratingValue\": \"5\",\n      \"bestRating\": \"5\"\n    },\n    \"author\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Montaner\",\n      \"url\": \"https:\/\/www.montaner.com\/\"\n    },\n    \"reviewBody\": \"With a multi-channel strategy focused on B2B, we achieved an average ROAS of 35.81 in just 5 months, optimizing ad spend to 3.12% of investment. We reached a peak ROAS of 52.44 in May, capturing qualified leads for executive profiles.\"\n  }\n}\n<\/script>\n\n\n<div class=\"gb-container gb-container-b40b5542 full-height\" id=\"home\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-59c898f6\">\n<div class=\"gb-grid-column gb-grid-column-8fe93fb3\"><div class=\"gb-container gb-container-8fe93fb3\"><div class=\"gb-inside-container\">\n\n<h1 class=\"gb-headline gb-headline-ca2feb18 gb-headline-text\"><strong>MONTANER<\/strong><\/h1>\n\n\n\n<p class=\"gb-headline gb-headline-a7ca03f6 gb-headline-text mb-0\">Achieve a ROAS of 35.81, optimising advertising spend to 3.21%<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-0d707ed2 gb-headline-text\">With a payment strategy focused on Google Ads and Meta Ads, FUJIMAE achieved an average return on investment of \u20ac11 for every euro invested.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6ac73bb download-cta-top\">\n\n<a class=\"gb-button gb-button-5f07eacc gb-button-text\" href=\"https:\/\/bigseo.com\/en\/booking-consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book a Consultation<\/strong><\/a>\n\n\n\n<a class=\"gb-button gb-button-d9ddf671 gb-button-text\" href=\"#solucion\"><strong>See the solution<\/strong><\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1a040876\"><div class=\"gb-container gb-container-1a040876\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-5e9b2491\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-73fa4112\">\n<div class=\"gb-grid-column gb-grid-column-7abf13b3\"><div class=\"gb-container gb-container-7abf13b3\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color\" style=\"font-size:55px\"><strong>35.81 ROAS<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color\" style=\"font-size:17px\">on average<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9c5a194c\"><div class=\"gb-container gb-container-9c5a194c\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color\" style=\"font-size:55px\"><strong>5 months<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color\" style=\"font-size:17px\">applying our strategy and optimisations<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-db9ac208\"><div class=\"gb-container gb-container-db9ac208\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color\" style=\"font-size:55px\"><strong>3.12<\/strong>%<\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color\" style=\"font-size:17px\">of investment in advertising expenditure<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-d81fd462\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7047218\">\n<div class=\"gb-grid-column gb-grid-column-4ecffe62\"><div class=\"gb-container gb-container-4ecffe62\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-adaa7110 gb-headline-text\"><strong>THE COMPANY<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-c11a898a gb-headline-text\"><strong>Montaner is a prestigious consultancy specialising in HR recruitment<\/strong><\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-fb9c09ba\"><div class=\"gb-container gb-container-fb9c09ba\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>Montaner is a prestigious consultancy specialising in human resources recruitment and headhunting, with a solid track record of more than 50 years in the market. Its mission is to find the right talent for each company, providing high-quality services tailored to the specific needs of each client.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-e7f4f5a3\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b7ebe62c\">\n<div class=\"gb-grid-column gb-grid-column-b8a2d286\"><div class=\"gb-container gb-container-b8a2d286\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-69a2cfd3 gb-headline-text\"><strong><strong>THE CHALLENGE<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-f9487564 gb-headline-text\"><strong>To achieve a high return on advertising investment in less than a year and on a new account with no historical data<\/strong><\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-721cd9c9\"><div class=\"gb-container gb-container-721cd9c9\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>The main challenge was to generate quality leads for Montaner&#8217;s websites. This is especially important for the executive and middle management recruitment sections, as well as for personnel selection and recruitment consulting.<\/p>\n\n\n\n<p><br>It is crucial to define and target B2B campaigns towards professionals and companies that really need these specific services. In addition, it is necessary to avoid obtaining leads from unemployed users, as they are not the target audience for these campaigns.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-09e79083\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-db1f5ba9\">\n<div class=\"gb-grid-column gb-grid-column-210ca9dd\"><div class=\"gb-container gb-container-210ca9dd\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-5d21f645 gb-headline-text\"><strong><strong><strong>THE SOLUTION<\/strong><\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-3ea2a72e gb-headline-text\"><strong>A multi-channel advertising strategy on Google and Meta Ads based on A\/B testing<\/strong><\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e03e2222\"><div class=\"gb-container gb-container-e03e2222\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>To achieve this, we used highly relevant keywords and selected interests in line with our target audience.<\/p>\n\n\n\n<p><br>We ran specific search campaigns for each of the landing pages, using static ads to target the most relevant keywords and dynamic search ads to allow Google to display ads based on the website content it considered most relevant.<\/p>\n\n\n\n<p><br>In addition, we implemented Performance Max (PMAX) campaigns with a careful selection of search topics, interests, and competitor URLs for each service. This allowed us to effectively target our audience and leverage the potential of PMAX for remarketing.<\/p>\n\n\n\n<p><br>All this, combined with a good selection of quality copy and graphics that highlighted Montaner&#8217;s unique benefits, allowed us to achieve maximum effectiveness in lead generation.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-cef20bf6\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-c79d1897\" id=\"solucion\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"gb-headline gb-headline-3aa69c9a gb-headline-text\"><strong>Ad Optimisation<\/strong><\/h2>\n\n\n\n<p>Given the level of competition and high advertising costs in our sector, we understood that it was essential to maximise the efficiency of our ads to achieve the best possible CTR. Therefore, we carried out the following optimisations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrate the value proposition into the advertising texts.<\/li>\n\n\n\n<li>Improve ad extensions.<\/li>\n\n\n\n<li>Create ads with fixed titles to ensure precise control of the advertising message.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1039\" height=\"615\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/anuncio-montaner.png\" alt=\"\" class=\"wp-image-89072\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/anuncio-montaner.png 1039w, https:\/\/bigseo.com\/wp-content\/uploads\/anuncio-montaner-300x178.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/anuncio-montaner-1024x606.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/anuncio-montaner-768x455.png 768w\" sizes=\"(max-width: 1039px) 100vw, 1039px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns alignfull has-accent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"gb-headline gb-headline-727c989a gb-headline-text\"><strong>THE RESULTS<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-base-3-color has-text-color\">ROAS of 35.81 in just 5 months<\/h2>\n\n\n\n<p class=\"has-base-3-color has-text-color\">During the first five months of 2024, Montaner&#8217;s advertising campaigns have proven remarkably effective. In January, the company achieved a ROAS of 19.27, with advertising expenditure of 5.19% relative to investment in business opportunities. In February, ROAS increased to 39.78, reducing expenditure to 2.51%.<\/p>\n\n\n\n<p class=\"has-base-3-color has-text-color\">March continued with a ROAS of 30.89 and expenditure of 3.24%. In April, ROAS improved to 36.65, maintaining low expenditure of 2.73%. Finally, in May, Montaner achieved a ROAS of 52.44, with the lowest advertising expenditure of the period, just 1.91%.<\/p>\n\n\n\n<p class=\"has-base-3-color has-text-color\">On average, the campaigns achieved a ROAS of 35.81, optimising advertising expenditure to 3.12% of investment in business opportunities, which underlines the efficiency and effectiveness of the strategies implemented.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1804\" height=\"721\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/KW.png\" alt=\"\" class=\"wp-image-89070\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/KW.png 1804w, https:\/\/bigseo.com\/wp-content\/uploads\/KW-300x120.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/KW-1024x409.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/KW-768x307.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/KW-1536x614.png 1536w\" sizes=\"(max-width: 1804px) 100vw, 1804px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-b104690f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-14343b85\">\n<div class=\"gb-grid-column gb-grid-column-31b2d2d9\"><div class=\"gb-container gb-container-31b2d2d9\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-449c0d08\"><div class=\"gb-container gb-container-449c0d08\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-f207d182 gb-headline-text\">More Success Stories<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-63333de1\"><div class=\"gb-container gb-container-63333de1\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"gb-grid-wrapper gb-grid-wrapper-021afeb1\">\n<div class=\"gb-grid-column gb-grid-column-425511a6\"><div class=\"gb-container gb-container-425511a6\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full fly-box\"><a href=\"https:\/\/bigseo.com\/en\/cloudworks\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"705\" height=\"705\" src=\"http:\/\/bigseo.com\/wp-content\/uploads\/cloudworks-card.webp\" alt=\"\" class=\"wp-image-65786\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/cloudworks-card.webp 705w, https:\/\/bigseo.com\/wp-content\/uploads\/cloudworks-card-300x300.webp 300w, https:\/\/bigseo.com\/wp-content\/uploads\/cloudworks-card-150x150.webp 150w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/bigseo.com\/en\/cloudworks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Increased visibility by 30 times with a local SEO strategy<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-894a7ac2\"><div class=\"gb-container gb-container-894a7ac2\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full fly-box\"><a href=\"https:\/\/bigseo.com\/en\/credilikeme\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"http:\/\/bigseo.com\/wp-content\/uploads\/creditlikeme-card.webp\" alt=\"\" class=\"wp-image-65796\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/creditlikeme-card.webp 705w, https:\/\/bigseo.com\/wp-content\/uploads\/creditlikeme-card-300x300.webp 300w, https:\/\/bigseo.com\/wp-content\/uploads\/creditlikeme-card-150x150.webp 150w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/bigseo.com\/en\/credilikeme\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/bigseo.com\/en\/credilikeme\/\" target=\"_blank\" rel=\"noreferrer noopener\">200% increase in traffic and doubling of conversions<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ac12995e\"><div class=\"gb-container gb-container-ac12995e\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full fly-box\"><a href=\"https:\/\/bigseo.com\/en\/enrique-tomas\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"http:\/\/bigseo.com\/wp-content\/uploads\/enriquetomas-card.webp\" alt=\"\" class=\"wp-image-65806\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/enriquetomas-card.webp 705w, https:\/\/bigseo.com\/wp-content\/uploads\/enriquetomas-card-300x300.webp 300w, https:\/\/bigseo.com\/wp-content\/uploads\/enriquetomas-card-150x150.webp 150w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/bigseo.com\/en\/enrique-tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/bigseo.com\/en\/enrique-tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Increased e-commerce conversions in just 3 months<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1744f075\"><div class=\"gb-container gb-container-1744f075\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full fly-box\"><a href=\"https:\/\/bigseo.com\/en\/sports-law\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"http:\/\/bigseo.com\/wp-content\/uploads\/sport-law-institute-card.webp\" alt=\"\" class=\"wp-image-74411\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/sport-law-institute-card.webp 705w, https:\/\/bigseo.com\/wp-content\/uploads\/sport-law-institute-card-300x300.webp 300w, https:\/\/bigseo.com\/wp-content\/uploads\/sport-law-institute-card-150x150.webp 150w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/bigseo.com\/en\/sports-law\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/bigseo.com\/en\/sports-law\/\" target=\"_blank\" rel=\"noreferrer noopener\">He multiplied sales and database with a launch funnel<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9c334989\"><div class=\"gb-container gb-container-9c334989\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full fly-box\"><a href=\"https:\/\/bigseo.com\/en\/typeform\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"http:\/\/bigseo.com\/wp-content\/uploads\/typeform-card-2.webp\" alt=\"\" class=\"wp-image-65836\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/typeform-card-2.webp 705w, https:\/\/bigseo.com\/wp-content\/uploads\/typeform-card-2-300x300.webp 300w, https:\/\/bigseo.com\/wp-content\/uploads\/typeform-card-2-150x150.webp 150w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/bigseo.com\/en\/typeform\/\" target=\"_blank\" rel=\"noreferrer noopener\">He multiplied sales and his database with a launch funnel<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-8ef83a36\">\n<div class=\"gb-grid-column gb-grid-column-9c0daaeb\"><div class=\"gb-container gb-container-9c0daaeb\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-639cf0c8\"><div class=\"gb-container gb-container-639cf0c8\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-b41081d9 gb-headline-text underline\">Want to generate business?<br><a href=\"https:\/\/bigseo.com\/en\/booking-consultancy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let&#8217;s talk!<\/a><\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-32642c9d\"><div class=\"gb-container gb-container-32642c9d\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p> &#8230; <a title=\"Caso de \u00e9xito &#8211; MONTANER\" class=\"read-more\" href=\"https:\/\/bigseo.com\/en\/montaner-case-study-ppc\/\" aria-label=\"More on Caso de \u00e9xito &#8211; MONTANER\">Read more<\/a><\/p>\n","protected":false},"author":26,"featured_media":89069,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":{"0":"post-92483","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"infinite-scroll-item"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 Montaner Case Study | 35.81 ROAS in B2B HR Ads | BIGSEO<\/title>\n<meta name=\"description\" content=\"B2B SEM strategy for Montaner (HR). 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