{"id":92919,"date":"2026-04-16T15:13:07","date_gmt":"2026-04-16T15:13:07","guid":{"rendered":"https:\/\/bigseo.com\/caso-de-exito-zendo-lims\/"},"modified":"2026-09-04T23:41:07","modified_gmt":"2026-09-04T23:41:07","slug":"zendo-lims-international-seo","status":"publish","type":"page","link":"https:\/\/bigseo.com\/en\/case-studies\/zendo-lims-international-seo\/","title":{"rendered":"Caso de \u00c9xito &#8211; Zendo Lims"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bigseo.com\/en\/zendo-lims-seo-case-study\/\"\n  },\n  \"headline\": \"Zendo LIMS Case Study: Multiplying International Organic Acquisition\",\n  \"description\": \"Comprehensive International SEO and Reversal Inbound strategy for Zendo LIMS, achieving an 813% increase in organic traffic and 41% in qualified leads.\",\n  \"image\": \"https:\/\/bigseo.com\/wp-content\/uploads\/zendo-lims-case-study.png\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BIGSEO\",\n    \"url\": \"https:\/\/bigseo.com\/en\/\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BIGSEO\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bigseo.com\/wp-content\/uploads\/bigseo-logo.png\"\n    }\n  },\n  \"review\": {\n    \"@type\": \"Review\",\n    \"reviewRating\": {\n      \"@type\": \"Rating\",\n      \"ratingValue\": \"5\",\n      \"bestRating\": \"5\"\n    },\n    \"author\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Zendo LIMS\"\n    },\n    \"reviewBody\": \"Zendo LIMS went from having no organic presence to generating visibility, traffic, and opportunities in several international markets. Results: +813% organic clicks and +41% qualified leads.\"\n  }\n}\n<\/script>\n\n\n<div class=\"gb-container gb-container-b40b5542 full-height\" id=\"home\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-59c898f6\">\n<div class=\"gb-grid-column gb-grid-column-8fe93fb3\"><div class=\"gb-container gb-container-8fe93fb3\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-ca2feb18 gb-headline-text\"><strong>ZENDO LIMS<\/strong><\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-a7ca03f6 gb-headline-text mb-0\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\"><strong>We&#8217;ll help you grow your international organic reach<br><\/strong><\/mark><\/strong><\/h1>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-0d707ed2 gb-headline-text\">Thanks to an SEO strategy focused on site architecture, keyword research, and intent-driven content, Zendo Lims went from having no organic presence to generating visibility, traffic, and opportunities in various markets.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6ac73bb download-cta-top\">\n\n<a class=\"gb-button gb-button-5f07eacc gb-button-text\" href=\"https:\/\/bigseo.com\/en\/booking-consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book a Consultation<\/strong><\/a>\n\n\n\n<a class=\"gb-button gb-button-d9ddf671 gb-button-text\" href=\"#solucion\"><strong>See the solution<\/strong><\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1a040876\"><div class=\"gb-container gb-container-1a040876\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-5e9b2491\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-73fa4112\">\n<div class=\"gb-grid-column gb-grid-column-7abf13b3\"><div class=\"gb-container gb-container-7abf13b3\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\">+<strong>813%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">Clicks from Organic Traffic<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9c5a194c\"><div class=\"gb-container gb-container-9c5a194c\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\">+<strong>41%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">Qualified Organic Leads<\/p>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-db9ac208\"><div class=\"gb-container gb-container-db9ac208\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center mb-0 has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:55px\">+<strong>150%<\/strong><\/p>\n\n\n<div class=\"gb-container gb-container-b31418f1\">\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\" style=\"font-size:17px\">Top 10 keywords in 5 different countries<\/p>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-d81fd462\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7047218\">\n<div class=\"gb-grid-column gb-grid-column-4ecffe62\"><div class=\"gb-container gb-container-4ecffe62\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-adaa7110 gb-headline-text\"><strong>THE COMPANY<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-c11a898a gb-headline-text\">Cloud-based LIMS software for comprehensive laboratory management<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-fb9c09ba\"><div class=\"gb-container gb-container-fb9c09ba\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">ZendoLims is a cloud-based LIMS software solution that provides comprehensive laboratory management, covering both analytical and administrative functions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With an intuitive interface and a user-centered approach, it simplifies data management and improves the efficiency of daily work.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-e7f4f5a3\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b7ebe62c\">\n<div class=\"gb-grid-column gb-grid-column-b8a2d286\"><div class=\"gb-container gb-container-b8a2d286\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-69a2cfd3 gb-headline-text\"><strong><strong>EL DESAF\u00cdO<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-f9487564 gb-headline-text\">Increase the visibility of a new website in Spanish- and English-speaking markets<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-721cd9c9\"><div class=\"gb-container gb-container-721cd9c9\"><div class=\"gb-inside-container\">\n\n<p class=\"wp-block-paragraph\">One of the main challenges was starting from scratch with SEO. Since it was a new website, ZendoLims had neither a search history nor organic authority, which made it difficult to compete in search results from the outset. Added to this was the need to gain visibility in two languages, as the goal was not to rank solely in a specific market, but to generate traction in both Spanish-speaking and English-speaking countries.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">This greatly increased the complexity in terms of structure, content strategy, and prioritization. Furthermore, it wasn\u2019t just about driving traffic, but about attracting truly relevant visitors. In a B2B sector like laboratory software, success doesn\u2019t depend on volume alone, but on reaching users with a genuine business intent\u2014such as those in the evaluation phase, requesting a demo, or looking to make contact.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-09e79083\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-db1f5ba9\">\n<div class=\"gb-grid-column gb-grid-column-210ca9dd\"><div class=\"gb-container gb-container-210ca9dd\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-5d21f645 gb-headline-text\"><strong><strong><strong>THE SOLUTION<\/strong><\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-3ea2a72e gb-headline-text\">We implement an SEO strategy based on a scalable and cost-effective structure<\/h2>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e03e2222\"><div class=\"gb-container gb-container-e03e2222\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">We implement a comprehensive strategy based on:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Bilingual SEO Architecture:<\/strong> We develop a transactional platform in English and Spanish, designed to compete on the global stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Phased Internationalization:<\/strong> We implemented a phased rollout, starting with the Spanish-speaking market and culminating in a strategic move into the English-speaking market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Inbound Reversal Methodology:<\/strong> We create strategic content designed to attract users with a strong intent to purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Technical Optimization and Web Performance Optimization (WPO):<\/strong> We thoroughly clean up the code and improve load times to ensure a smooth browsing experience and flawless indexing by search engines.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-c79d1897\" id=\"solucion\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns alignfull has-accent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"gb-headline gb-headline-727c989a gb-headline-text\"><strong>THE RESULTS<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-3-color has-text-color\"><strong>Business impact and tangible results<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\">Implementing this comprehensive strategy not only improved organic traffic metrics but also had a direct impact on the project&#8217;s profitability.<\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\">We achieved a more than 41% increase in monthly qualified organic leads over the past year, aligning traffic with the project\u2019s business objectives.<\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\">This surge in business generation is a direct result of the upward trend in organic traffic. As shown in the Google Search Console data, the number of users interested in our services grew exponentially:<\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\"><strong>GSC GRAPH<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"245\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/image-9-1024x245.png\" alt=\"\" class=\"wp-image-92715\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/image-9-1024x245.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/image-9-300x72.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/image-9-768x184.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/image-9.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"791\" height=\"437\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/image-10.png\" alt=\"\" class=\"wp-image-92717\" style=\"width:631px;height:auto\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/image-10.png 791w, https:\/\/bigseo.com\/wp-content\/uploads\/image-10-300x166.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/image-10-768x424.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\">The foundation of this success lies in improved strategic visibility. We have successfully ranked a massive volume of high-search-intent keywords in Google\u2019s Top 10, solidifying the site\u2019s authority over its competitors:<\/p>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\"><strong>SEMRUSH KEYWORD CHART<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-base-3-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>U.S. KEYWORDS<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"357\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/image-11-1024x357.png\" alt=\"\" class=\"wp-image-92719\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/image-11-1024x357.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/image-11-300x105.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/image-11-768x268.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/image-11.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left has-base-3-color has-text-color wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left has-base-3-color has-text-color wp-block-paragraph\"><strong><strong>SPAIN <strong>KEYWORDS<\/strong><\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"354\" src=\"https:\/\/bigseo.com\/wp-content\/uploads\/image-12-1024x354.png\" alt=\"\" class=\"wp-image-92721\" srcset=\"https:\/\/bigseo.com\/wp-content\/uploads\/image-12-1024x354.png 1024w, https:\/\/bigseo.com\/wp-content\/uploads\/image-12-300x104.png 300w, https:\/\/bigseo.com\/wp-content\/uploads\/image-12-768x266.png 768w, https:\/\/bigseo.com\/wp-content\/uploads\/image-12.png 1535w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left has-base-3-color has-text-color wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-base-3-color has-text-color wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-b104690f\"><div class=\"gb-inside-container\">\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- =========================================================\n     BIGSEO \u00b7 MORE SUCCESS STORIES\n     Case study: \/en\/case-studies\/zendo-lims-international-seo\/  (excludes itself)\n     ========================================================= -->\n\n<section id=\"bigseo-related-cases\" class=\"brel\" aria-labelledby=\"bigseo-related-cases-title\">\n\n  <div class=\"brel__header\">\n    <p class=\"brel__eyebrow\">MORE SEO CASE STUDIES<\/p>\n    <h2 id=\"bigseo-related-cases-title\" class=\"brel__title\">Other organic growth projects<\/h2>\n  <\/div>\n\n  <div class=\"brel__slider\">\n\n    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