BARIATRICLINE
Achieve a global ROAS of 3.33 in the first half of 2024
With a payment strategy focused on Google Ads and Meta Ads, BARIATRICLINE achieved an average return on investment of €3.33 for every euro invested during the first six months of 2024.
3.3 ROAS
in the first quarter of 2024
PMAX 4,75
on average
0.29€ cpc
on average in Meta Ads
THE COMPANY
BARIATRICLINE is an online store specialising in products for bariatric patients. With a wide range of supplements and products specifically designed to improve the health and well-being of these patients, BARIATRICLINE has positioned itself as a leader in its sector.
THE CHALLENGE
A multi-channel advertising strategy on Google and Meta Ads based on A/B testing. To achieve this, a campaign strategy focused on A/B testing and clearly results-oriented was implemented. This model allowed us to achieve an average ROAS of 3.33 in the first six months of 2024, with a clear commitment to PMAX campaigns on Google Ads.
THE SOLUTION
Una estrategia publicitaria multicanal en Google y Meta Ads basada en A/B testing. Para conseguirlo, se llevó a cabo una estrategia de campañas centrada en A/B testing y con una clara orientación a resultados. Este modelo nos permitió alcanzar un ROAS promedio de 3,33 en los primeros 6 meses de 2024, con una clara apuesta en Google Ads por las campañas de PMAX.
FIRST STEP
Campaign advertising strategy
The first step was to develop an advertising strategy. Following our own methodology, we conducted keyword research, analysed the sector in depth (competition, demand, seasonality) and created a simple and effective account structure.
STEP TWO
Generating and collecting demand
Generating demand in Meta Ads and subsequently collecting it in Google Ads were fundamental steps in maximising the effectiveness of the advertising campaigns, optimising results and obtaining a comprehensive view of performance.
STEP THREE
Testing audiences, creatives and copy
Constant A/B testing between audiences, creatives, formats and copy was the basis for the success of the campaigns. Without a doubt, updating the creatives every 1.5 months was a key element in maintaining optimal frequency and continuing to spark the audience’s interest.
FOURTH STEP
Analysis and optimisation
The new advertising paradigm is constantly changing, as are the advertising strategies that work. Our optimisation methodology is based on three layers or levels: creatives or keywords, audiences, and bidding or budgets.
THE RESULTS
Average ROAS of 3.33 during 2024
High competition means that the winner is the one who is able to adapt quickly and stand out from the rest. After three months of learning, the project began to scale up in sales volume and ROAS, achieving very positive results.
After positioning the paid channel as a new source of revenue for BARIATRICLINE and maintaining an average ROAS of 3.33 since the activation of campaigns, we are ready to take on the challenge of generating business for Bariatricline.
