CLOUDWORKS
How we dominated your industry in just 12 months
Optimising architecture, content and relevance. Cloudworks achieved first page rankings for over 340 transactional keywords.
+2.000
keywords ranked
+340
keywords on first page
x30
visibility
THE COMPANY
A reference in Coworking Spaces in Barcelona and Madrid
Cloudworks is a coworking space company with more than 900 members all over Spain. Its aim is to offer flexible work areas to professionals and companies from different sectors.
They are currently present in Barcelona and Madrid, and have 13 centres located in emblematic locations.
THE CHALLENGE
Reducing Dependence on Means of Payment
Before embarking on this project, the traffic to their website came largely from paid channels such as AdWords and the Display network.
To reduce the need for paid media, they needed to improve their positioning to drive conversion and increase website visibility.
THE SOLUTION
Increase Qualified Organic Traffic and Conversions
To achieve the client’s objectives in record time we proposed a strategy focused on:
- Increasing organic traffic acquisition
- Improve the authority and visibility of the domain.
- Increase the number of conversions
STEP ONE
Web Audit
The website audit revealed several errors that affected its organic positioning, especially in the content structure and link building strategy.
We realised that the website was not being positioned in Google for transactional keywords, which reduced its conversion capacity by not impacting the user in the phases closest to the purchase.
SECOND STEP
Transactional SEO Architecture Strategy
The audit of the website revealed several errors that affected its organic positioning, especially in the content structure and link building strategy.
We also found that the website was not being positioned in Google for transactional keywords, which reduced its conversion capacity by not impacting the user in the phases closest to the purchase.
STEP THREE
Content Optimisation to improve Positioning
The audit of the website revealed several errors that affected its organic positioning, especially in the structure of the contents and the link building strategy.
We also found that the website was not being positioned in Google for transactional keywords, which reduced its conversion capacity by not impacting the user in the phases closest to the purchase.
FOURTH STEP
CRO to Generate more Conversions
In order to increase the site’s conversion rate and lead acquisition, Conversion Rate Optimisation (CRO) techniques were applied. This improved the user experience when browsing the website.
A complete redesign of the old category pages was carried out, optimising them for conversion.
STEP FIVE
Quality Link Building to Increase Relevance
To optimise the domain rating, we designed a link building strategy focused on getting monthly links from other websites in the same sector with higher authority.
This increased the credibility of the site in the eyes of Google, helping to improve the organic positioning of the website.
THE RESULT
Visibility increased 30-fold in 12 months
Six months after the start of the project, we noticed that the visibility of the website had increased by a factor of 10.
At the end of 12 months, the website had reached a visibility rate 30 times higher than it had before implementing our strategy.
