ECO TUK TUK
Achieve a ROAS of x520 with Paid Traffic in just 7 months
With a payment strategy focused on Google Ads, Eco Tuk Tuk achieved a return on investment (ROAS) of €5.20 for every euro invested, reaching an impressive ROAS of 520x in just 7 months.
x520 ROAS
from paid traffic in seven months
+314
purchases via paid campaigns
2.32%
% Paid Conversion
THE COMPANY
Eco Tuk Tuk is an innovative tourism company that organises tuk tuk tours in various cities in Spain and Portugal. The company is revolutionising urban tourism by offering eco-friendly tours that allow visitors to discover the most iconic cities in a sustainable way.
THE CHALLENGE
The main objective was to maximise return on investment, especially during the peak summer season. The Google Ads account started from scratch, with no historical data, which required detailed market research and an assessment of search volumes in the main cities where the company operates.
THE SOLUTION
A Google Ads strategy was implemented, focusing on Search and Performance Max campaigns, with the aim of achieving optimal results. This approach enabled a ROAS of 520x to be achieved in just 7 months.
FIRST STEP
Market and Competitor Research
A comprehensive analysis of the sector and the competition was carried out, enabling a solid and efficient campaign structure to be created.
STEP TWO
Keyword and Search Term Optimisation
This was a crucial component of the project. Keywords were monitored and adjusted monthly, pausing the least effective ones and boosting those that showed better results. Focusing on specific cities allowed the platform to be better guided towards success.
STEP THREE
Location Limitation
Advertisement display was limited to the neighbourhoods where the tours took place, impacting users who were potentially more interested after seeing the tuk-tuks in person in those specific neighbourhoods.
STEP FOUR
Scaling Up in High Season
With the account optimised, investment in the most effective cities was boosted and the campaign was expanded to new locations, increasing the return on investment to 584x in the first month of the high season.
THE RESULTS
ROAS of 520x in 7 months
Thanks to a well-structured and optimised advertising strategy, Eco Tuk Tuk achieved a return on investment of 520x in just 7 months.
Successful Scaling in High Season
By preparing and adjusting campaigns for maximum performance during the high season, a ROAS of 584x was achieved.
Positioning and Scalability
Eco Tuk Tuk not only positioned itself favourably in terms of advertising, but is also ready to scale up both in terms of budget and new locations, ensuring continued growth in return on investment.
