Install Beer
391% increase in visibility
Install Beer has achieved the top position on Google for its transactional keywords with the highest conversion potential
+391%
Site visibility in the last year
+207%
Organic sessions in the last year
+650%
Keywords in TOP1 in the last year
+156%
Organic clicks in the last year
THE COMPANY
E-commerce specialising in the sale of high-quality technical equipment and supplies for bars, breweries and homes
Install Beer is an online store that aims to bring together all kinds of technical equipment related to beer that may be needed by novices, homebrewers, craft brewers and brewpubs alike. They have a team of professionals with over 25 years of experience in the brewing industry. They are based in Barcelona, where they have headquarters to supply the brewing industry, and they also offer their services in Madrid.
THE CHALLENGE
Boost both revenue and leads derived from organic traffic
Despite having a wide range of high-quality products, Install Beer’s e-commerce site was unable to attract enough traffic due to a lack of positioning through transactional keywords.
What was our goal?
– Increase website visibility: We sought to position the site among the top search results for key terms related to all types of professional brewing products.
– Improve transactional keyword positioning: Not only position for informational keywords as we had been doing, but also target all transactional keywords that would attract users with a high probability of conversion.
– Increase organic revenue through the website: Boost organic revenue by selling brewing equipment and, at the same time, increase the number of leads requesting rental, maintenance or cleaning services for beverage dispensing equipment.
THE SOLUTION
Implementation of a transactional SEO architecture, modification of the website’s design and structure, orienting it towards conversion
We addressed this challenge by focusing on a transactional SEO strategy centred on valuable keywords that could bring quality organic traffic to the e-commerce site.
The key points were as follows:
- Research into transactional keywords with the highest search volume
- Creation of relevant and valuable content for all product categories on the website
- Technical SEO optimisation of the website
- Creation of pages focused on the services offered
- CRO improvements and website design focused on increasing conversions
- Improvement and adaptation of the blog’s informational SEO strategy to direct informational traffic to transactional landing pages
THE RESULTS
Significant increase in Install Beer’s turnover
The project generated results in the last year, demonstrating the effectiveness of the strategy implemented by BIGSEO. The most relevant data are as follows:
– Increased visibility and impressions of the site: thanks to the implementation of a new home page, service landing pages and product categories with valuable, relevant and informative content, the store’s position for most transactional keywords has improved significantly.
– Increase in quality organic traffic: there has been a notable increase in organic traffic to the website. The application of a relevant SEO strategy has made it easier for new potential customers to access the e-commerce site.
– Increased positioning for transactional keywords: We have achieved top rankings in search results for transactional keywords that are essential to the company, such as ‘beer tap rental,’ ‘beer dispenser,’ and ‘beer tap.’ This has increased Install Beer’s visibility among users with specific search intentions related to the products and services offered.
(Keywords en el Top 5)
(Keywords en el Top 10)
