Joyería Pepe Lozano
Increase revenue by 156%
Pepe Lozano has achieved the top position for transactional keywords with the highest conversion potential, such as: ‘gold jewellery’, ‘gold chain for men’ and ‘silver chains’.
+615%
Website visibility
+291%
Organic Sessions
+156%
from Organic Traffic Revenue
+1150%
Keywords in Top3
THE COMPANY
E-commerce specialising in the sale of gold and silver jewellery designed for men and women
Pepe Lozano Joyeros is a family business that opened its doors in the province of Valencia in 1972. It is a physical and online store that offers the highest quality Spanish and Italian jewellery.
THE CHALLENGE
Boost organic revenue in order to reduce advertising investment (SEM)
Despite the fact that, through paid traffic, the Pepe Lozano Joyeros website was generating a large amount of revenue, the lack of organic positioning for valuable keywords limited the capture of quality organic traffic that would generate revenue and, therefore, the possibility of reducing investment in paid traffic.
What was our objective?
– Increase the visibility of the website: We sought to position the site among the top search results for key terms related to all types of jewellery products available in this jeweller’s online catalogue.
– Improve the positioning of transactional keywords: Identification and positioning of these keywords.
– Increase organic revenue through the website: The increase in visibility and improvement in the rankings of these search terms should translate into a significant increase in the number of purchases made through the website.
THE SOLUTION
Implementation of a transactional SEO architecture, modification of the design and structure of the website geared towards conversion
We decided to tackle this challenge using a transactional SEO strategy focused on the keywords that could bring the most high-quality organic traffic to the e-commerce site.
The key points were as follows:
- Research into transactional keywords.
- Structure of categories and subcategories grouping different types of products.
- Creation of quality content for all product categories on the website.
- Technical SEO optimisation.
- Improvement of CRO and website design focused on increasing online purchases.
THE RESULTS
Significant increase in turnover for Pepe Lozano Joyeros
The project has had a very positive impact over the last year and a half, demonstrating the success of the strategy implemented by BIGSEO. The most relevant results obtained are as follows.
– Increased visibility and impressions for the site: The implementation of a new structure for the home page and categories, along with relevant, informative and valuable content, has strengthened the e-commerce site’s position for many transactional keywords that have added significant value.
– Increase in quality organic traffic: There has been significant growth in organic traffic to the website. The implementation of effective SEO practices has enabled the e-commerce site to reach new potential online jewellery buyers.
– Increased positioning for transactional keywords: We achieved top positions in search results for transactional keywords that are key to the business. This has increased the visibility of Pepe Lozano Joyeros among users with specific search intentions related to the products offered.
(Keywords in the Top 3)
(Keywords in the Top 5)
– Increase in organic traffic revenue: Thanks to all the KPIs achieved, organic traffic revenue has increased significantly. This has made it possible to reduce investment in advertising, thereby increasing profit margins.
