DOÑA COLETAS
Organic traffic increased by 130% in 3 months
Doña Coletas has managed to generate more than half of its revenue from organic traffic, ranking first for keywords with high conversion rates such as ‘childcare shop’ and high return rates such as ‘luxury prams’.
+10.400%
Site visibility
+71%
Clicks
+ 130%
Impressions
293
Keywords positioned in the TOP 3
THE COMPANY
Business dedicated to the sale of baby products
Doña Coletas has both a physical store and an e-commerce site, and works with the most recognised brands in the childcare sector.
It opened its first store in the Vallehermoso neighbourhood of Madrid, and is currently located in Las Rozas. It also provides a nationwide repair service for baby products.
THE CHALLENGE
To position Doña Coletas as a leader in online sales of baby items, integrating e-commerce into the shop’s website.
Doña Coletas had two domains, one for online sales and another for the physical shop. Both websites were obsolete and needed to be unified. In addition, it was necessary to revamp their design and optimise them in order to boost the online business.
THE SOLUTION
Support and technical advice, carrying out a successful migration and implementation of Transactional SEO Architecture, which led to an increase in traffic and organic revenue
Our strategy focused on:
- We created an SEO strategy focused on positioning the most important categories: Baby Carriages, Pushchairs, and Car Seats, finding new business opportunities in these verticals.
- We provided technical support to ensure a smooth transition to the new website.
- Technical SEO optimisation
- Improved website design to optimise the user experience and, with it, online purchases.
THE RESULT
10 times more leads per month
A very favourable impact on e-commerce metrics, both in terms of online visibility and turnover, demonstrating the success of the strategy applied by BIGSEO.
The migration and implementations began in August 2023, after which the results were practically immediate. In less than 3 months, we achieved:
Visibility index
10,400% increase, from 0.004 to 0.42
Organic traffic
71% increase in clicks and 130% increase in impressions
Improved positioning for transactional keywords
Achieving up to 293 keywords in the top 3 of the results pages
Increase in organic revenue
Achieving more than 50% of total revenue from organic traffic
