ZENDO LIMS

We’ll help you grow your international organic reach

Thanks to an SEO strategy focused on site architecture, keyword research, and intent-driven content, Zendo Lims went from having no organic presence to generating visibility, traffic, and opportunities in various markets.

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+813%

Clicks from Organic Traffic

+41%

Qualified Organic Leads

+150%

Top 10 keywords in 5 different countries

THE COMPANY

Cloud-based LIMS software for comprehensive laboratory management

ZendoLims is a cloud-based LIMS software solution that provides comprehensive laboratory management, covering both analytical and administrative functions.

With an intuitive interface and a user-centered approach, it simplifies data management and improves the efficiency of daily work.

EL DESAFÍO

Increase the visibility of a new website in Spanish- and English-speaking markets

One of the main challenges was starting from scratch with SEO. Since it was a new website, ZendoLims had neither a search history nor organic authority, which made it difficult to compete in search results from the outset. Added to this was the need to gain visibility in two languages, as the goal was not to rank solely in a specific market, but to generate traction in both Spanish-speaking and English-speaking countries.

This greatly increased the complexity in terms of structure, content strategy, and prioritization. Furthermore, it wasn’t just about driving traffic, but about attracting truly relevant visitors. In a B2B sector like laboratory software, success doesn’t depend on volume alone, but on reaching users with a genuine business intent—such as those in the evaluation phase, requesting a demo, or looking to make contact.

THE SOLUTION

We implement an SEO strategy based on a scalable and cost-effective structure

We implement a comprehensive strategy based on:

1. Bilingual SEO Architecture: We develop a transactional platform in English and Spanish, designed to compete on the global stage.

2. Phased Internationalization: We implemented a phased rollout, starting with the Spanish-speaking market and culminating in a strategic move into the English-speaking market.

3. Inbound Reversal Methodology: We create strategic content designed to attract users with a strong intent to purchase.

4. Technical Optimization and Web Performance Optimization (WPO): We thoroughly clean up the code and improve load times to ensure a smooth browsing experience and flawless indexing by search engines.

THE RESULTS

Business impact and tangible results

Implementing this comprehensive strategy not only improved organic traffic metrics but also had a direct impact on the project’s profitability.

We achieved a more than 41% increase in monthly qualified organic leads over the past year, aligning traffic with the project’s business objectives.

This surge in business generation is a direct result of the upward trend in organic traffic. As shown in the Google Search Console data, the number of users interested in our services grew exponentially:

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The foundation of this success lies in improved strategic visibility. We have successfully ranked a massive volume of high-search-intent keywords in Google’s Top 10, solidifying the site’s authority over its competitors:

SEMRUSH KEYWORD CHART

U.S. KEYWORDS